Branding Document Inbound Positioning 
Intercom, Inc.
DECEMBER 6, 2022
Supporting the exchange of PDF documents on WhatsApp to save customers from having to switch channels to share necessary information. How does the principle help support teams drive positive outcomes for their users? A simple example? How does the principle help in the process of design thinking and product building?
Usersnap
FEBRUARY 14, 2023
The marketing strategy for product-led growth is more inbound and you let the product speak for itself. With inbound marketing, your go-to-market strategy needs to focus on articulating the benefits and features of your business in a way that gives users the critical information they need to determine if the SaaS product is right for them.
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Intercom, Inc.
APRIL 29, 2021
Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.
ProductPlan
SEPTEMBER 28, 2022
The team at Slack uses that understanding to not just sell software, but to sell a positive user experience that leads to more products and streamlined communication amongst team members. To support your setup efforts, Twilio offers access to an extensive set of API documentation. Try before you buy.
Userpilot
MARCH 29, 2024
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
Intercom, Inc.
JULY 6, 2021
Global support teams can positively influence customer retention, especially if they provide service in their customers’ native language. Customers who receive a positive support experience from a company are 65% more likely to recommend that company to a friend. Improved global customer retention. Same thing in Australia.
Gainsight
FEBRUARY 2, 2024
Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.
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