Intercom, Inc.

JULY 22, 2019

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. How does it work?” “Why

Product launches 177

Product launches User Testing Article Customer Feedback 177

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. This part outlines the methods you’ll use to mobilize your brand.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

ProductPlan

MARCH 17, 2020

Strategic Roadmap : Develop a cross-functional strategic roadmap that factors in dependencies needing alignment (sales and marketing efforts related to a product launch, for example). Divide and Conquer the Activities of Strategic Product Managers. Common inbound effort activities include: Setting the vision. Positioning.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Userpilot

MARCH 8, 2022

Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies. Experience in e-commerce, subscription, marketplace, and retention-focused products. Susan’s largest contributions to the Product Management field. Alexandra’s largest contributions to the Product Management field.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. It is a detailed plan that helps you figure out the right way to launch. Let’s get started! This is where a go-to-market strategy comes in.

Research Software 91

Research Software Strategy Customer Experience User Testing 91

ProductPlan

SEPTEMBER 28, 2022

If your users need to invest a bit of time before they can get value out of your product, such as implementing APIs or infrastructure software, provide rich documentation and enabling technologies to ease that initial implementation. Build your product with go-to-market in mind.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

The Product Coalition

JULY 8, 2019

We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch. We think these definitions are too one-dimensional because they’re focussed on products going TO the market.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60