Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. But I have put that aside, accepted her kind offer to join for free, took a brand new notebook, and set out to learn.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Nailing the value proposition.

Product Marketing 97

Product Marketing Feedback Software User Testing Marketing 97

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. What is psychographic segmentation?

Product Research 94

Product Research Data Visualization User Testing Research Software 94

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Feedback Software 93

Feedback Software Product Research Research Software Product Marketing 93

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 97

User Testing Product Research Product Marketing Customer Feedback 97

The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 97

Feedback Software Research Software Product Research User Testing 97

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 96

Research Software Analytic Tools Feedback Software Data Visualization 96

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. What is word-of-mouth marketing?

Feedback Software 90

Feedback Software Branding Customer Experience User Testing 90

Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. They want to be heard.

User Testing 246

User Testing Finance Customer Feedback Feedback Software 246

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 96

Feedback Software Research Software User Testing Customer Feedback 96

Userpilot

MAY 10, 2022

Can you measure product-market fit without a PMF survey? Collecting and analyzing customers’ feedback is the best way to understand how they feel about your product offering and if their demand level is enough to sustain your business long-term. Let’s see how to measure product-market fit using micro surveys.

User Testing 96

User Testing Product Research Feedback Software Product Marketing 96

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 97

Feedback Software Analytic Tools Research Software Software Review 97

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

JUNE 8, 2022

How can you tell if your product is resonating with users? Brand monitoring is a crucial part of any product’s development process. If you’re interested in learning more about how to better track and understand your customers’ thoughts on your product, read on! What is brand monitoring?

Customer Feedback 105

Customer Feedback User Testing Feedback Software Branding 105

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 89

Analytic Tools Onboarding KPIs Research Software Product Marketing 89

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 88

Feedback Software Research Software Product Marketing User Testing 88

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Read on for a breakdown of product-market fit and secrets to using it to drive product growth. .

User Testing 52

User Testing Product Marketing Analytic Tools Feedback Software 52

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Userpilot

SEPTEMBER 28, 2022

What is the customer perception of your brand? Sometimes it can be tricky to understand how customers perceive your product since it’s subjective and differs from user to user. Customer perception sums up the feelings, beliefs, and opinions that customers have about your product. Are you monitoring it?

User Testing 93

User Testing Customer Experience Customer Feedback Feedback Software 93

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 104

B2B User Testing Research Software Analytic Tools 104

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 70

Feedback Software Research Software Product Marketing User Testing 70

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start?

Positioning 102

Positioning User Testing Product Research Data Visualization 102

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 88

Data Visualization Product Research Research Software Analytic Tools 88

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade [.]. Building a story brand.

Positioning 114

Positioning Product Research Customer Experience Feedback Software 114

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

Analytic Tools 96

Analytic Tools Feedback Software Reporting Tools Customer Experience 96