Branding Marketing Product Strategy Roadmap 
Roman Pichler
SEPTEMBER 13, 2022
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.
Roman Pichler
NOVEMBER 3, 2020
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Roman Pichler
OCTOBER 7, 2019
Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. If you haven’t nailed the answers, then do not continue the roadmapping effort.
Roman Pichler
OCTOBER 2, 2018
Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.
The Product Coalition
DECEMBER 11, 2023
However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. Other companies started offering similar products with social benefits, making it harder for TOMS to stand out. Essentially, they did not plan to generate sustainable business and product value.
Roman Pichler
DECEMBER 3, 2019
Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.
The Product Coalition
OCTOBER 3, 2023
The Essential Questions That Lead To A Great Product Roadmap “The question ‘Why?’ The roadmap for a new digital product designed to support a high-risk population suffering tremendously from the burden of disease. I ran through the roadmap for the product, fielding all the questions and handling them like a pro.
Expert insights. Personalized for you.
.jpg)
300 
Let's personalize your content