Branding Messaging Naming Sales Training 
Pragmatic Marketing
OCTOBER 11, 2019
Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? Thank you very much for having me, Rebecca.
Pragmatic Marketing
OCTOBER 11, 2019
Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? Thank you very much for having me, Rebecca.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Intercom, Inc.
JULY 5, 2018
Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”
Intercom, Inc.
JULY 5, 2018
Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”
Expert insights. Personalized for you.
70 
Let's personalize your content