Intercom, Inc.

JUNE 23, 2020

Once every decade or two, developments in technology trigger monumental changes in an industry. The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging. Instead they are using Automation, Bots, and Proactive Messaging to deliver great experiences to all their customers at increasing scale.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

Intercom, Inc.

MAY 4, 2021

With the onset of COVID-19 and the accelerated move towards online shopping, Grayson Bagwell, Director of Business Development at Rugs.com, notes the sharp increase in shopping volume the business has experienced in the last 12 months as a result of people spending more time at home. “As We were using Olark chat, but it wasn’t very flexible”.

Customer Communications 118

Customer Communications Inbound Outbound Weak Development Team 118

Intercom, Inc.

NOVEMBER 7, 2019

So they created a software that provides control, visibility, and payment methods for corporate finance teams. Instead, focus on fostering a culture of communication and feedback loops between the team. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. Grow relationships with customers to develop loyal promoters.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

JANUARY 19, 2021

A few years ago, we wanted to improve the A/B testing functionality in some of our targeted messages. Our in-app messages and email messaging enabled companies to reach customers inside the product in real time, so they could deliver the right message , at the right moment. Here’s a simple framework for managing it.

Framework 272

Framework Customer Experience Systems Review User Testing 272

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Intercom, Inc.

MAY 24, 2018

In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. PR is an underutilized growth tactic. Adam Risman: Matt, welcome to Inside Intercom.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182