The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

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The Product HQ

JUNE 1, 2024

Are you looking for the top group product manager skills to excel in this career? The group product manager position is a new role that gained popularity over recent years. One of the main reasons for this popularity is that it allows cross-functional collaboration to create products and increases customer satisfaction.

User Testing 52

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Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

Product Marketing Feedback Software Marketing User Testing 98

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. The Unknown Unknowns.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

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Product Talk

APRIL 17, 2024

We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Alchemer Mobile

MARCH 17, 2020

Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. In 2020, PMs play a massive role in product strategy and determining the overall customer experience. Product managers are now being seen as leaders within their organizations rather than independent contributors.

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The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy.

Product Management 52

Product Management Product Manager Certifications User Testing 52

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

APRIL 2, 2023

If You Don’t Know What a Product Manager Is — Don’t Hire Me. If you really want me to be your product manager, then this is explicitly the kind of product manager I will be in our company. Let’s work together on your amazing product! I’m not speaking for all Product Managers but here is my list.

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The Product Coalition

MAY 5, 2020

What is Product Discovery Anyway? Product Discovery is the process of figuring out what needs to be built. It validates your vision, gives you a clearer picture of user needs, and gives you key answers to roadmap-building questions. Steps to Product Discovery Success 1. Is the problem worth solving?

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Product Research User Testing Onboarding KPIs Research Software 78

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. New in – Best New Product Management Books in 2021. out of 5 stars. 54 global ratings. Where to buy?

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Userpilot

FEBRUARY 28, 2023

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. They tell you how attached your users are to the brand and would recommend it to their friends/colleagues. Let’s dive right into it!

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

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Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

OCTOBER 13, 2022

How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Innovatemap

OCTOBER 4, 2019

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Defining market position 2.

Product Marketing 40

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Ronke PM

OCTOBER 5, 2023

This revelation was the "aha moment" most Product Managers dream of, and it was only achievable because I fully immersed myself in their world. To further assimilate, learn and grasp their customers' experiences, product teams and their interdisciplinary partners implement and participate in the following customer experiences.

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Mind the Product

MAY 15, 2017

While their focus is on students with the College Factual brand, they also have other brands like Ed.ai (for advisors), Educate.ai (for colleges), and BRIGHT HUB (for teachers). In Josh’s Product Tank NYC presentation, he explains his evolution as a product manager. What is a Product Manager?

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Product Research User Testing Product Management Product Manager 93

The Product Coalition

OCTOBER 25, 2021

This month, we’re focusing on all things Product Leadership. Before we start diving into the ins and outs of leadership in Product Management, it’s important to ask and to understand what we mean by Product Leadership. Who Are Product Leaders? We might call someone a Product Leader because… …it’s their job title.

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The Product Coalition

MAY 15, 2019

One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. A topic of hot debate in the agile and product circles but with very few answers. Credit: DataKitchen Since its inception, Scrum and the Product Owner role has become widely adopted.

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Product Management Product Manager User Testing Product Research 92

Product Innovation Educators

JULY 3, 2023

How established organizations can overcome barriers to digital transformation – for product managers Today we are exploring digital transformation in large organizations as well as other challenges leaders are facing in a digitally transforming business environment. There’s a tension between the external and the internal.

Artificial Inteligence 108

Artificial Inteligence Leadership User Testing Feedback Software 108

The Product Coalition

JUNE 1, 2020

You don’t need to be a data scientist to be a product manager. You don’t need to have any serious data analysis experience to start your product management path. But the best products are data-driven products, which means you need to get comfortable with handling data on a day-to-day basis. Don’t believe us?

Data Visualization 78

Data Visualization User Testing Product Management Product Manager 78

The Product Coalition

AUGUST 12, 2020

Yes this does relate to Product Management, bear with me!) Product Management involves so many different things, it can be easy to get sidetracked and forget just what it is you’re trying to do! You may have heard the phrase ‘north star’ thrown around in relation to product. What Does ‘North Star’ Mean in Product?

User Testing 91

User Testing Research Software Product Research Customer Experience 91

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? I find it helpful to distinguish two types of product discovery: timeboxed and continuous discovery.

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Product Research Technical Review Feedback Software Research Software 265

Innovatemap

JANUARY 26, 2021

The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand. To help more product leaders build the product vision they believe in, Innovatemap is opening a second location in New York City.

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The Product HQ

FEBRUARY 6, 2023

Need help preparing for your next senior product manager interview? Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. Then you’ve come to the right place. Every question has a purpose.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. Product service management vs product management.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Bain Public

FEBRUARY 26, 2020

Livescale is a software company in Montreal bringing brands an innovative live video shopping solution to create authentic and engaging relationships with customers. Who is the face behind the innovative product management? Meet Chanida Rayrolles, Product Manager at Livescale.

Research Software 52

Research Software User Testing Feedback Software User Friction 52

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

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Research Software User Testing Analytic Tools Product Research 148

Innovatemap

JUNE 27, 2023

There are so many educators who played a meaningful role in my journey to becoming a product marketer,” said Maria Otteson , Senior Product Marketer. Each group worked directly with our product managers to: Research — what are the productivity problems teachers face today?

Product Strategy 52

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Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Product-Only Focus.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Lenny Rachitsky

DECEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. Thank you, thank you, thank you. The best is yet to come. 🎖️ The Best of Lenny’s Newsletter 1.

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