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Userpilot
APRIL 14, 2023
Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. In this article, we’ll go over why you need a SaaS customer onboarding strategy, the key components of a successful customer onboarding process, and how to create your customer onboarding strategy in 10 steps.
Intercom, Inc.
APRIL 4, 2019
The fastest growing software companies in recent years all have something in common – they started with little to no sales team. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. The company was also getting pulled upmarket.
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Pragmatic Marketing
DECEMBER 20, 2019
Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.
Pragmatic Marketing
DECEMBER 20, 2019
Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.
Pragmatic Marketing
OCTOBER 11, 2019
So let's talk a little bit about how we go from features top feature speak to product story or a brand story. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. This was a big role!
Pragmatic Marketing
OCTOBER 11, 2019
So let's talk a little bit about how we go from features top feature speak to product story or a brand story. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. This was a big role!
Intercom, Inc.
JUNE 3, 2021
In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability. But in general, when you have a lot of parallelizable work, let’s say you’re trying to build the Android app and the iPhone app and the desktop app.
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