Marketing Funnel KPIs: How To Define Success at Every Stage of the Funnel in SaaS?
Userpilot
DECEMBER 20, 2022
Key consideration stage KPIs are pricing page clicks, case study views, and the number of demos requested. Key retention stage KPIs are customer retention rate, customer lifetime value , customer satisfaction score, and customer churn rate. The loyalty stage thus consists of your power users.
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