The Product Coalition

SEPTEMBER 2, 2019

It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

AUGUST 30, 2023

Product Drive talks categories This year’s edition comes with four talks categories to give you insights and inspirations into different aspects of Product. Product management and leadership speakers. Product marketing speaker. How do we price the product? What marketing channel should we be using?

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

JUNE 12, 2024

Experiment, experiment, and experiment : A great growth product manager brings with them a culture of creativity, testing, and continuous discovery. Experiments should drive all innovation, from marketing campaigns to new feature development. Do better and balance both to drive long-term business growth.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

APRIL 29, 2021

In a sustainable way, without falling into the ‘build trap’ – churning out new features based on feature requests, diluting the product vision, and wasting your company’s resources. Contents: The Product Feature Death Cycle – What is It? The Product Feature Death Cycle – What is It?

Weak Development Team 105

Weak Development Team Product Research User Testing Customer Experience 105

Mind the Product

JANUARY 7, 2019

It articulates a step-by-step approach to building a presentation: 1) Share your story; 2) Outline your talk; 3) Deliver your MVP (Minimum Viable Product). For product people, building presentations can be a lot of fun. Like product development, creating a talk is a highly iterative process that depends on feedback loops and metrics.

Product Research 122

Product Research Data Visualization Feedback Software User Testing 122

Userpilot

JULY 9, 2021

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Build by OpenView is a collection of product-led founder stories, how-to guides, and case studies on how to successfully implement product-led growth.

Books 98

Books Research Software Feedback Software Analytic Tools 98

The Product Coalition

AUGUST 12, 2020

She describes a product’s north star as an”A-ha” moment for the user.The idea of following one is particularly popular with tech people because it does not represent the flashiest number, but what gives us direction. A difference in vision: MySpace thought that people would not be very open with their information, and want to keep it hidden.

User Testing 91

User Testing Research Software Product Research Customer Experience 91

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. How do you write product messaging?

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Innovatemap

JULY 8, 2021

Before the Innovatemap team helps clients find the best brand to communicate their vision or design a product with intention, they start at the source: what inspires them. Products For Social Good At the heart of Innovatemap’s mission is helping businesses develop products that have a tangible impact.

Magazine 52

Magazine Research Software Healthcare Branding 52

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

The Product Coalition

MARCH 15, 2020

Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology). Product strategy should help you decide which problems need to be solved to make your product vision a reality. Intense attention to data and to what works is the goal here.

Data Visualization 78

Data Visualization Analytic Tools Product Research Customer Experience 78

Intercom, Inc.

DECEMBER 13, 2018

Facebook’s mission statement has been examined everywhere from college business case studies to the hallowed halls of the United States Congress. It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. Different visions for different products.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

The Product Coalition

MARCH 29, 2018

Work with product marketing to craft and validate. Check out Product Plan’s advice on how to write a compelling value proposition. 2) Referenceable customer case studies with details on their need, the solution and the ROI impact they experienced. When are products not easy to renew? Doing it all yourself?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Userpilot

AUGUST 6, 2023

We practice what we preach at Userpilot which is why we have a tight-knit and constantly growing Product Marketing Facebook group. Whether you’re a SaaS founder, product manager, marketer, or customer success representative there’s no shortage of insightful discussions — so feel free to join in!

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

The Product Coalition

AUGUST 4, 2019

You will never learn anything by listening to theories: you must reflect on real case studies. My Product Management Toolkit For when you’re desperately seeking the next problem-solving tool Marc Abraham has prepared this guide with some of the most common tools used by Product Managers. Dare to Lead: Brave Work.

Books 60

Books Product Management Product Manager User Testing 60

Product Bookshelf

FEBRUARY 13, 2017

Product managers must interact with and rely upon many other functional areas to deliver the entirety of what is required to create a great experience for customers and provide the promised benefits. The buck stops with the product manager. Validating your product hypothesis. Being an effective product leader.

Product Management 81

Product Management Product Manager Management Management 81

Good Product Manager

DECEMBER 4, 2016

. ” That’s certainly what I’ve tried to do here, on Twitter (as @jefflash) , other places where I’ve written, given presentations and been interviewed, and, for the past four years, in my role at SiriusDecisions providing help and guidance to b-to-b product management leaders and their teams.

Product Management 60

Product Management Product Manager Agile Management 60

Good Product Manager

DECEMBER 4, 2016

. ” That’s certainly what I’ve tried to do here, on Twitter (as @jefflash) , other places where I’ve written, given presentations and been interviewed, and, for the past four years, in my role at SiriusDecisions providing help and guidance to b-to-b product management leaders and their teams. YOPf8bCIR4. YOPf8bCIR4.

Product Management 60

Product Management Product Manager Agile Management 60

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? Marketing and sales are the engines of your growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

DISQO

JANUARY 8, 2018

Worman describes how his Milwaukee-based team has embraced a fundamentally different approach to building products. Marketing generally was calling all the shots – in terms of the technology we were using, in terms of the approach, it was very siloed.”. He gets excited as he talks about the change still taking place.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

Worman describes how his Milwaukee-based team has embraced a fundamentally different approach to building products. Marketing generally was calling all the shots – in terms of the technology we were using, in terms of the approach, it was very siloed.”. He gets excited as he talks about the change still taking place.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

Worman describes how his Milwaukee-based team has embraced a fundamentally different approach to building products. Marketing generally was calling all the shots – in terms of the technology we were using, in terms of the approach, it was very siloed.”. He gets excited as he talks about the change still taking place.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

Userpilot

SEPTEMBER 4, 2023

Blue Ocean’s strategy sees market boundaries and structures as flexible and shaped by companies’ actions. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. Adopting a blue ocean strategy requires shifting from competitive benchmarking to a market-creating strategy.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

SEPTEMBER 4, 2023

Blue Ocean's strategy sees market boundaries and structures as flexible and shaped by companies' actions. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. Adopting a blue ocean strategy requires shifting from competitive benchmarking to a market-creating strategy.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

JUNE 25, 2023

Escaping the Build Trap promotes outcome-driven product management to deliver real value to customers. Inspired offers valuable lessons and strategies for building successful products. The Lean Product Playbook is a comprehensive guide to lean product development. How to create a lean product development process.

Books 98

Books Analytic Tools Data Visualization Product Research 98

The Product HQ

FEBRUARY 6, 2023

Need help preparing for your next senior product manager interview? Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. Then you’ve come to the right place.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Pragmatic Marketing

MARCH 6, 2019

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Development thinks we’re selling standard; sales teams think the product can be customized easily.

Reporting Tools 70

Reporting Tools Airlines Weak Development Team User Testing 70

Pragmatic Marketing

MARCH 6, 2019

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Development thinks we’re selling standard; sales teams think the product can be customized easily.

Reporting Tools 70

Reporting Tools Airlines Weak Development Team User Testing 70

Userpilot

JUNE 7, 2021

For example, if a feature in the app is used more than others then this is should direct your product marketing and value proposition. Ultimately leading to higher revenue and faster product growth. Whilst Heap is a useful tool for software developers the data can be difficult to interpret.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Customer Experience 52

Mind the Product

APRIL 12, 2017

GHM: Integrating a third-party product is necessary when the main added functionality solves a key market problem, is not part of your organisation’s distinctive competence, and reduces the development cycle time and costs significantly. Q: What can product managers do to expedite the process of a software integration?

Reporting Tools 119

Reporting Tools Feedback Software User Testing Customer Experience 119

Business of Software Conference

OCTOBER 11, 2023

Will getting the app be dangerous for you? Will you be able to use it without data?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40