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User Research For India’s Top Property Site – MagicBricks Case Study

UX Studio: Product Management

We conducted user research for the site and we will share what we’ve learned from it in the following case study. With this revamp, senior management hoped to achieve a radical improvement in their user experience, as opposed to the incremental refinements they had been working on in recent times.

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UX Case Study: an information architectural redesign project

UX Studio

In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. How we interviewed stakeholders and real users to discover their needs and pain points. Proto personas help better understand your users and ease communication within the team.

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Product Funnel: What Is It and How to Create One?

Userpilot

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

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10 Ways of Adding Value to Products in SaaS to Drive High-Margin Sales and Increase Profitability

Userpilot

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. A value-added product is enhanced with additional features or characteristics to make it more convenient or helpful to customers.

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5 Best Product Messaging Examples for SaaS

Userpilot

Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. Good product messages highlight your value proposition and the benefits you promise to deliver to users. Highlight what differentiates you from competitors.

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Product Sense: What is it, Why it's Needed, and How to Keep it Fresh

People-First Product Leadership

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). What features should be prioritized in a new product to effectively solve key user pain points?

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How Behavioral Cohorts Unlock the Customer Lifecycle

Amplitude

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .