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Why Positioning Fails in Sales

Business of Software Conference

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

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User Research For India’s Top Property Site – MagicBricks Case Study

UX Studio: Product Management

We conducted user research for the site and we will share what we’ve learned from it in the following case study. We also did our own competitor analysis , identifying differentiating features and services. Locals were naturally more inclined to share positive feedback. A UX research-only project.

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Differentiate Yourself in an Already Clustered SaaS Market

ProductPlan

Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

It can differentiate you from the competition, project positive feelings or make it easier for customers to remember and choose your product over others. Case study: How we conducted brand research on our UX studio brand. Many positive insights confirmed that our brand strategy performs quite well in some ways.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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UX Case Study: an information architectural redesign project

UX Studio

In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. This insight led us to investigate different user needs and workflows in smaller and bigger companies and differentiate two main use cases. Use cases: Assessing different user needs and workflows.

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10+ Resources to awaken your strategic brain

The Product Coalition

While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Understanding Michael Porter Porter is a well-known strategy guru who published 20 books and numerous articles.