Department of Product

OCTOBER 5, 2023

NN Group) Case studies – How Lyft’s engineering teams preserve data quality High-quality data is necessary for the success of every data-driven company. If we keep to this metaphor, we know the critical place to focus is that 20% differentiation. Easy design fixes improve the usability of these UI elements. (NN

Analytic Tools 52

Analytic Tools Research Software Artificial Inteligence Data Visualization 52

BrainMates

FEBRUARY 26, 2019

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. For example, if your product is more affordable than competitors, then a strong partnership with an established brand can help you acquire customers.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Gainsight

JUNE 29, 2021

CS teams not only influence retention rates, but also the organization’s brand and product roadmap. SaaS has focused on providing value by creating intuitive onboarding and implementation but that is not a differentiator anymore. Companies must differentiate themselves by ensuring the customers realize value and prove ROI.

Reporting Tools 40

Reporting Tools User Testing Weak Development Team Onboarding KPIs 40

Modus Create

MARCH 18, 2020

We wished it were possible to say: “According to my brand new crystal ball, we should start developing The-Perfect-Product in Q1 and launch in Q4. The category is already commoditized, has no innovation left, and lacks any differentiators besides price. A Short Case Study and How To Example. The Grave Door ?

Artificial Inteligence 75

Artificial Inteligence Analytic Tools Reporting Tools Research Software 75

Amplitude

DECEMBER 6, 2020

Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. Within conversion , differentiating your product from your competitors is key. Ultimately, the goal is to ensure they decide that yours is the one that best meets their needs. For example: .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Mind the Product

MAY 6, 2020

At William Joseph , a creative agency in London, our mission is to design products, services, and brands for organisations working for positive change, such as charities and academic and research institutions. It had also recently undergone a brand refresh and so wanted this to be reflected on the new site. The Approach.

User Testing 93

User Testing Data Visualization Product Research Research Software 93

Userpilot

JANUARY 20, 2024

This establishes a clear and cohesive brand message and increases brand credibility. Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

The Product Coalition

NOVEMBER 16, 2020

Photo by Ryan Quintal on Unsplash This is the second part of a case study regarding Soundcloud’s content categorization and exploration of strategic opportunities. Liked tracks could be treated as a playlist and we could also have “Liked Mixes” and “Liked Podcasts” as we now differentiate the content.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

Userpilot

OCTOBER 28, 2020

Well, we covered quite a lot of the positives about Userpilot in our earlier blog, but let’s summarise them quickly here, as well as acknowledging downsides. It has massive brand recognition and so if the first name that comes to mind when many people are looking for product tour software. Source: userpilot.com. Pros of Userpilot.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Product Bookshelf

MARCH 6, 2016

In the second case, the sales team did not position the product correctly, find the right buyers, or understand the use cases and value. Is the target market commoditized or differentiated? Is brand important in this market or is it irrelevant? That’s another clue which points to the solution.

User Testing 54

User Testing Education Books Technology 54

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. Take chatbots, for example. What makes a member ?

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Intercom, Inc.

DECEMBER 13, 2018

Facebook’s mission statement has been examined everywhere from college business case studies to the hallowed halls of the United States Congress. John: Julien, you’ve been at Facebook for around eight years in a variety of different roles; could you give us a b of background on how you got to your current position?

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Userpilot

OCTOBER 6, 2022

According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Investing in customer communication leads to increased customer happiness and SaaS growth in several key ways: It helps create a more positive overall customer experience.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userzoom

APRIL 23, 2020

For example, remind them of the cost of the necessary rework to fix the problems and how it has affected customers’ loyalty, happiness, and perception of the brand. Question: In the case study, Rima mentioned: How are these studies defining UX? Question: In Rima’s case study how were satisfaction and ease measured?

Webinar 83

Webinar Product Research User Testing UX 83

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.). Activation.

Reporting Tools 99

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 99

UX Studio

FEBRUARY 15, 2024

“ Innovation is not something completely brand new. They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.”

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

Mind the Product

APRIL 12, 2017

Senior/director integration positions are usually expected to own a product roadmap strategy. If they are not senior/director positions, then the product manager is usually tasked with the efficiency, quality, and speed to market of the integration. Q: How should startups position integration planning to maximise growth and retention?

Reporting Tools 127

Reporting Tools Feedback Software User Testing Customer Experience 127

Business of Software Conference

JULY 7, 2021

Sometimes we get great results because the market favours us or because the brand has momentum or because we benefit from renewals or legacy pitches that we had nothing to do with. Create case studies that are more than ‘puff-pieces’. Remember, your sales team and your product sit in a unique position.

Research Software 69

Research Software Technical Advisors Customer Experience Data Visualization 69

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.). Activation.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Userpilot

OCTOBER 25, 2022

For self-service, the option to create in-app Resource Centers for your new clients with multimedia content hubs, knowledge base articles, video tutorials, and case studies would be great. There you only have a small range of features available – all with the UserGuiding watermark/branding. videos, in-app flows, chat, and more).

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

ProductPlan

OCTOBER 25, 2018

Read up on how successful brands capitalized on excitement features and learn how you can come up with your own excitement features. A Case Study in Excitement Features. When General Motors launched its car brand Saturn in the US, there shouldn’t have been much fanfare. What are Excitement Features?

Customer Experience 53

Customer Experience Research Software User Testing User Friction 53

Bryce York

JANUARY 12, 2015

2015 will be the year where most people know what CRO is and the way to differentiate your store, will be to actually start doing it! Brands like Skinny Me Tea opened our eyes to the potential of Instagram as a distribution channel. Most of us though, didn’t make time to get past that stage.

User Testing 52

User Testing Research Software Customer Experience Technical Review 52

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. So I think that the biggest mistake was not switching to the subscription business model sooner and letting cases like the one above happen.

User Testing 73

User Testing UX Data Visualization Research Software 73

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. So I think that the biggest mistake was not switching to the subscription business model sooner and letting cases like the one above happen.

User Testing 40

User Testing UX Data Visualization Research Software 40