DISQO

DECEMBER 30, 2017

Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit. We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”.

Feedback Software 40

Feedback Software User Testing Product Research Healthcare 40

DISQO

DECEMBER 30, 2017

Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit. We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”.

Feedback Software 40

Feedback Software User Testing Healthcare Systems Review 40

Userpilot

MARCH 18, 2022

In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

MARCH 6, 2024

This could be by subscribing to the company’s newsletter (like our Product Rantz ), following the brand on social media, or attending its webinars. For the company, this is an opportunity to provide valuable information, showcase product benefits , and differentiate it from competitors. Userpilot case studies.

Analytic Tools 93

Analytic Tools Data Visualization Research Software Onboarding KPIs 93

UX Studio

JULY 20, 2017

In this case study, you can follow a five-step guide to how we simplified complex design problems and made quick decisions to speed up the process. The challenge: The baby market is crowded with other direct and indirect competitors, so we needed hard research to figure out how to differentiate ourselves. So we have to be quick.

User Testing 70

User Testing Research Software Feedback Software Customer Experience 70

Product Innovation Educators

APRIL 13, 2018

8 brand management principles successful product managers should know. (1) 1) Know Who Your Brand Is. (2) 2) Differentiate Yourself. (3) 4) Shape Your Brand. (5) An example of startups helping large organizations innovate – a PepsiCo case study in 4 steps. 3) Define Your Consumer Base. (4) 6) Be Flexible. (7)

Agile 48

Agile Product Management Product Manager Differentiation 48

The Product Coalition

SEPTEMBER 3, 2019

It’s now a vital capability for brands and it’s forecasted to total 100 million jobs by 2050. This was a learn-by-doing session as we participated in 5 exercises, following the real case study of someone trying to buy a TV. Karen Katz, CEO of Neiman Marcus Group sums this up perfectly: “We are one brand to our customers.

User Testing 60

User Testing UX Product Research Data Visualization 60

Userpilot

NOVEMBER 2, 2022

Differentiate your product through customization. When your SaaS is going head to head with similar tools in the market, customization can be your key differentiator. Maximize the value they’re getting by continuously educating them on your product – offer webinars, video tutorials , and interesting case studies.

Feedback Software 95

Feedback Software Research Software User Testing Product Research 95

Department of Product

JULY 29, 2022

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Gainsight

JUNE 28, 2022

While this can seem like a daunting challenge to overcome, it is actually a huge opportunity for you to define your brand and your value proposition in the minds of customers. . Differentiate vs competitors. Even better, let your biggest fans do the talking, with testimonials, customer stories, and case studies.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs Analytic Tools 52

Department of Product

OCTOBER 5, 2023

NN Group) Case studies – How Lyft’s engineering teams preserve data quality High-quality data is necessary for the success of every data-driven company. If we keep to this metaphor, we know the critical place to focus is that 20% differentiation. Easy design fixes improve the usability of these UI elements. (NN

Analytic Tools 52

Analytic Tools Research Software Artificial Inteligence Data Visualization 52

BrainMates

FEBRUARY 26, 2019

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. For example, if your product is more affordable than competitors, then a strong partnership with an established brand can help you acquire customers.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Gainsight

JUNE 29, 2021

CS teams not only influence retention rates, but also the organization’s brand and product roadmap. SaaS has focused on providing value by creating intuitive onboarding and implementation but that is not a differentiator anymore. Companies must differentiate themselves by ensuring the customers realize value and prove ROI.

Reporting Tools 40

Reporting Tools User Testing Weak Development Team Onboarding KPIs 40

Mind the Product

MAY 5, 2020

For many organisations, this could provide a key differential for millions of loyal customers. What’s more, building for accessibility: Enhances your brand. For example, while working to improve the accessibility of their ride-hailing app in 2018, the team at iTaxi studied the WCAG 2.1 Drives innovation. By Emily Tate.

Reporting Tools 113

Reporting Tools Research Software Product Management Product Manager 113

Gainsight

JUNE 11, 2021

Shape your CS practices by expressing your defined core values and living your authentic truth (your “brand”). Grow Your Personal Brand in 30 Minutes a Day or Less led by Brandon Cestrone, Founder at CS Insider. Major Takeaways: Your personal brand matters. You must ensure that the differentiation is clear.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

Amplitude

DECEMBER 6, 2020

Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. Within conversion , differentiating your product from your competitors is key. Ultimately, the goal is to ensure they decide that yours is the one that best meets their needs.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Mind the Product

MAY 6, 2020

At William Joseph , a creative agency in London, our mission is to design products, services, and brands for organisations working for positive change, such as charities and academic and research institutions. It had also recently undergone a brand refresh and so wanted this to be reflected on the new site. The Approach.

User Testing 93

User Testing Data Visualization Product Research Research Software 93

Modus Create

MARCH 18, 2020

We wished it were possible to say: “According to my brand new crystal ball, we should start developing The-Perfect-Product in Q1 and launch in Q4. The category is already commoditized, has no innovation left, and lacks any differentiators besides price. A Short Case Study and How To Example. The Grave Door ?

Artificial Inteligence 75

Artificial Inteligence Analytic Tools Reporting Tools Research Software 75

ProductPlan

OCTOBER 3, 2019

For example, take Kmart’s product strategy from earlier this decade: “To thrive as a mass merchandising company that offers customers quality products through a portfolio of exclusive brands and labels.” People’s struggles cleaning their floors stemmed from the overall process, rather than a discrete product,” the case study says.

Weak Development Team 61

Weak Development Team Product Strategy User Testing Strategy 61

Userpilot

OCTOBER 28, 2020

It has massive brand recognition and so if the first name that comes to mind when many people are looking for product tour software. Lots of name recognition and strong brand reputation. Product tours don’t have to be completely linear, but reviews suggest that not all use cases can be accommodated. Source: walkme.com.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Intercom, Inc.

DECEMBER 13, 2018

Facebook’s mission statement has been examined everywhere from college business case studies to the hallowed halls of the United States Congress. What’s your differentiator? Tell me how to win IT departments, how to win legal department, how to talk to chief security officers, or how to build the SaaS brand.”

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

Userpilot

JANUARY 20, 2024

This establishes a clear and cohesive brand message and increases brand credibility. Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition.

Messaging 84

Messaging User Testing Research Software Analytic Tools 84

Product Bookshelf

MARCH 6, 2016

Is the target market commoditized or differentiated? Is brand important in this market or is it irrelevant? Small case studies are included in the book to illustrate how executive and sales leaders view this challenge. Is the sales team selling a concept or a product? Is there a partner ecosystem?

User Testing 54

User Testing Education Books Technology 54

Userpilot

SEPTEMBER 4, 2023

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The four actions open up new value-cost frontiers by helping companies disentangle the trade-off between differentiation and low cost. Imitation is difficult due to new capabilities and branding. Entirely new markets can be born.

Analytic Tools 71

Analytic Tools Data Visualization Feedback Software User Testing 71

Userpilot

SEPTEMBER 4, 2023

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The four actions open up new value-cost frontiers by helping companies disentangle the trade-off between differentiation and low cost. Imitation is difficult due to new capabilities and branding. Entirely new markets can be born.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Intercom, Inc.

MARCH 12, 2020

If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. I used American Express as one of the main case studies throughout the book. Now here is the potential danger. What do they say?

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

The Product Coalition

NOVEMBER 16, 2020

Photo by Ryan Quintal on Unsplash This is the second part of a case study regarding Soundcloud’s content categorization and exploration of strategic opportunities. Liked tracks could be treated as a playlist and we could also have “Liked Mixes” and “Liked Podcasts” as we now differentiate the content.

Product Research 83

Product Research Positioning Customer Experience Research Software 83

Userzoom

APRIL 23, 2020

For example, remind them of the cost of the necessary rework to fix the problems and how it has affected customers’ loyalty, happiness, and perception of the brand. Question: In the case study, Rima mentioned: How are these studies defining UX? Question: In Rima’s case study how were satisfaction and ease measured?

Webinar 83

Webinar Product Research User Testing UX 83

Userpilot

OCTOBER 6, 2022

According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Creating customer experiences that consistently meet and exceed their expectations is a huge differentiator in a customer-centric market where they can easily switch to another brand.

Customer Communications 89

Customer Communications Feedback Software Research Software Analytic Tools 89

UX Studio

FEBRUARY 15, 2024

“ Innovation is not something completely brand new. They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.”

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

The Product Coalition

MAY 11, 2022

From user problems to customer problems In enterprise software, you differentiate between the ones who buy your product (i.e., Therefore, Ben and Blair differentiate between customer and user problems. by using case studies, or examples from references with ROI). customers) and the ones who actually use your product (i.e.,

Enterprise 116

Enterprise User Testing Feedback Software Technical Advisors 116

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.). Activation.

Reporting Tools 82

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 82

Mind the Product

APRIL 12, 2017

Also, identify a friendly client willing to test/try this with their environment or setting as an early adopter and one that will be open to sharing their story of success in a public case study or press release. Or, who has a brand (don’t build your own CRM when customers know Salesforce)? Andre Piazza.

Reporting Tools 122

Reporting Tools Feedback Software User Testing Customer Experience 122

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.). Activation.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Business of Software Conference

JULY 7, 2021

Sometimes we get great results because the market favours us or because the brand has momentum or because we benefit from renewals or legacy pitches that we had nothing to do with. Create case studies that are more than ‘puff-pieces’. I could go on, but you get the picture.

Research Software 69

Research Software Technical Advisors Customer Experience Data Visualization 69

ProductPlan

OCTOBER 25, 2018

Read up on how successful brands capitalized on excitement features and learn how you can come up with your own excitement features. A Case Study in Excitement Features. When General Motors launched its car brand Saturn in the US, there shouldn’t have been much fanfare. What are Excitement Features?

Customer Experience 60

Customer Experience Research Software User Testing User Friction 60

Userpilot

OCTOBER 25, 2022

For self-service, the option to create in-app Resource Centers for your new clients with multimedia content hubs, knowledge base articles, video tutorials, and case studies would be great. There you only have a small range of features available – all with the UserGuiding watermark/branding. videos, in-app flows, chat, and more).

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Reporting Tools 94