Branding Case Study Differentiation Research Software 
UX Planet
JANUARY 16, 2024
By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.
UX Studio
APRIL 25, 2019
Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!
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Andrew Chen
FEBRUARY 6, 2024
99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). There are over 9 million mobile apps. There are a billion websites.
Userpilot
MARCH 18, 2022
Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.
Userpilot
MARCH 6, 2024
How do you create a robust product funnel for your SaaS? Building a funnel starts with customer research to identify their needs and pain points , using tools like product analytics, surveys, and interviews. Regularly gather customer feedback, for example, via in-app surveys , to enhance their experience and retain them.
Userpilot
NOVEMBER 2, 2022
10 ways to add value to products in SaaS. To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Keep striving to improve customer satisfaction by running in-app CSAT surveys and then acting on customer feedback with product improvements.
Department of Product
OCTOBER 5, 2023
Another doc app we came across that’s worth exploring this week is Reflect. Features include networked note taking, voice transcriptions and integrations with calendar tools like Google Calendar and Outlook. If we keep to this metaphor, we know the critical place to focus is that 20% differentiation.
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