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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Hmm… If you find yourself at this moment, then you are already in a bad place.

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Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster

DISQO

But the market is constantly changing due to the political environment and the daily emergence of new health technologies. Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit.

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Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster

DISQO

But the market is constantly changing due to the political environment and the daily emergence of new health technologies. Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit.

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Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster

DISQO

But the market is constantly changing due to the political environment and the daily emergence of new health technologies. Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit.

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Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster

DISQO

But the market is constantly changing due to the political environment and the daily emergence of new health technologies. Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit.

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Product Funnel: What Is It and How to Create One?

Userpilot

MQLs and PQLs are then passed to the sales team, and that’s technically when the sales funnel (aka purchase funnel) starts. This could be by subscribing to the company’s newsletter (like our Product Rantz ), following the brand on social media, or attending its webinars. Userpilot case studies.

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A Product Managers’ take on the Nielsen Norman UX Conference 2019

The Product Coalition

It’s now a vital capability for brands and it’s forecasted to total 100 million jobs by 2050. This was a learn-by-doing session as we participated in 5 exercises, following the real case study of someone trying to buy a TV. User Acceptance Testing is more of a technical pass just before launch to check for any bugs.