DISQO

DECEMBER 30, 2017

But the market is constantly changing due to the political environment and the daily emergence of new health technologies. Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit.

Feedback Software 49

Feedback Software User Testing Healthcare Systems Review 49

DISQO

DECEMBER 30, 2017

But the market is constantly changing due to the political environment and the daily emergence of new health technologies. Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit.

Feedback Software 40

Feedback Software User Testing Product Research Healthcare 40

DISQO

DECEMBER 30, 2017

But the market is constantly changing due to the political environment and the daily emergence of new health technologies. Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit.

Feedback Software 40

Feedback Software User Testing Product Research Healthcare 40

DISQO

DECEMBER 30, 2017

But the market is constantly changing due to the political environment and the daily emergence of new health technologies. Aetna had challenges in terms of understanding its brand value outside of just being an insurance company,” explains Etugo Nwokah, Chief Product Officer at WellMatch, an Aetna business unit.

Feedback Software 40

Feedback Software User Testing Healthcare Systems Review 40

Intercom, Inc.

DECEMBER 13, 2018

Facebook’s mission statement has been examined everywhere from college business case studies to the hallowed halls of the United States Congress. Because I had a background in SaaS, I had the opportunity to join the team. You really have to think of Workplace as a SaaS startup within Facebook.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Department of Product

JULY 29, 2022

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

UX Studio

JULY 20, 2017

In this case study, you can follow a five-step guide to how we simplified complex design problems and made quick decisions to speed up the process. The challenge: The baby market is crowded with other direct and indirect competitors, so we needed hard research to figure out how to differentiate ourselves. So we have to be quick.

User Testing 70

User Testing Research Software Feedback Software Customer Experience 70

Gainsight

JUNE 11, 2021

The results are increased engagement, increased productivity, and better solutions. Shape your CS practices by expressing your defined core values and living your authentic truth (your “brand”). Grow Your Personal Brand in 30 Minutes a Day or Less led by Brandon Cestrone, Founder at CS Insider. And the key to that?

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

BrainMates

FEBRUARY 26, 2019

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. Experienced Product Managers (working on SaaS products) will find this post more useful than Product Marketers.). It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Provide meaningful interactions through UI feedback mechanisms like tooltips.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userpilot

OCTOBER 25, 2022

Looking for the best customer engagement tool for your SaaS company? There are plenty of solutions of customer engagement on review sites, but they don’t make the choice any easier. Instead, we decided to focus on customer engagement tools for in-app engagements in SaaS products. . Let’s dive in!

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. With globalization and advancing technology, products and services are becoming commoditized faster than ever.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

JANUARY 20, 2024

We also show you how to create a message map for your SaaS! This establishes a clear and cohesive brand message and increases brand credibility. A message map typically includes a core message, supporting points, proof points, target audience, brand voice, and guidance on tailoring messages for different marketing channels.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. Ask them what they really thought, and make your show better based on their feedback.” So the only thing that’s in between human and human is this new technology.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. With globalization and advancing technology, products and services are becoming commoditized faster than ever.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Mind the Product

MAY 6, 2020

At William Joseph , a creative agency in London, our mission is to design products, services, and brands for organisations working for positive change, such as charities and academic and research institutions. It had also recently undergone a brand refresh and so wanted this to be reflected on the new site. The Approach.

User Testing 93

User Testing Data Visualization Product Research Research Software 93

Mind the Product

APRIL 12, 2017

Product management teams often ask themselves if third-party integration is right for their software product roadmap. Because of this, look through product management job descriptions and you’ll find many that mention third-party software integration, APIs, strategic partnerships, and so on. We knew what they needed right off the bat.

Reporting Tools 125

Reporting Tools Feedback Software User Testing Customer Experience 125

Userpilot

APRIL 30, 2020

All SaaS companies live and die by their ability to lead their customers to ongoing success. In this article, we’re going to explore: What product-service management and customer success typically looks like for SaaS . What Does Product Service Management Look Like for SaaS Teams? Ready to get started? .

Reporting Tools 99

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 99

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 114

Enterprise User Testing Feedback Software Technical Advisors 114

UX Studio

FEBRUARY 15, 2024

“ Innovation is not something completely brand new. The Challenges faced, specifically about the detailed insights and learnings from the 50 user interviews conducted, discussing how this data helped shape the core design and functionalities across the app in a user-centric manner. So that’s really useful.

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

The Product Coalition

NOVEMBER 16, 2020

Photo by Ryan Quintal on Unsplash This is the second part of a case study regarding Soundcloud’s content categorization and exploration of strategic opportunities. Liked tracks could be treated as a playlist and we could also have “Liked Mixes” and “Liked Podcasts” as we now differentiate the content.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

Userpilot

APRIL 30, 2020

All SaaS companies live and die by their ability to lead their customers to ongoing success. In this article, we’re going to explore: What product management and customer success typically looks like for SaaS . In this article, we’re going to explore: What product management and customer success typically looks like for SaaS .

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Userzoom

APRIL 23, 2020

For example, remind them of the cost of the necessary rework to fix the problems and how it has affected customers’ loyalty, happiness, and perception of the brand. Answer: One note-taker during the moderated study would be ideal considering that most software offers a transcript of the session. Does it include research?

Webinar 83

Webinar Product Research User Testing UX 83

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. One of Alina's mobile app projects. One of Alina's web app projects. The Rectangles is a digital design company that is innovative in many ways.

User Testing 73

User Testing UX Data Visualization Research Software 73

Intercom, Inc.

JULY 23, 2020

Though technology has allowed us to work remotely for quite some time, companies have debated whether it’s truly best for business. So what’s the solution? Today, we’re careening between a bloated set of apps that are time-consuming at best and unreliable at worst. How do you differentiate yourself from the other companies?

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. One of Alina's mobile app projects. One of Alina's web app projects. The Rectangles is a digital design company that is innovative in many ways.

User Testing 40

User Testing UX Data Visualization Research Software 40