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9 Growth Initiatives for Successful Companies [With Examples]

Userpilot

A detailed growth strategy for retaining customers may involve various tactics, including self-serve onboarding and support, referral programs, and informed feature development. To take full advantage of growth opportunities, use product analytics to inform product decisions. PLG depends on the self-service model.

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Customer Lifecycle Management in SaaS: How to Increase Engagement at Each Stage

Userpilot

Afterward, product managers use that knowledge to optimize the customer experience. Customer lifecycle management vs. customer relationship management. Capitalize on loyal users to collect more data on product improvements and drawbacks to act on it. Build unique customer segments thanks to advanced analytics (e.g.,

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The marketer that’s always on? Your chatbot

Intercom, Inc.

Embed a video message in your chatbot. Check out more examples of companies using our chatbots to improve their marketing in this article or in our case studies. Others may prefer links to content like case studies or third-party research. Chatbots can quickly gather qualification details for your sales team.

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Customer Education Examples to Ensure User Growth in SaaS

Userpilot

Creating webinars and offering live training demos to help users tackle specific problems or use cases. Userpilot helps you segment users, create your desired educational content, and embed them in-app to support new and existing customers. The Userpilot Product Adoption School is a good example of an academy course.

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How to Build an Effective Customer Education Strategy that Drives Adoption

Userpilot

You should find a customer education tool that allows you to try out different content types and embed learning directly in-app. A customer education strategy is a process of teaching your customers about your product or service throughout the customer journey. Example of a user persona for a Product Manager.

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Who should really own your tracking plan?

Iteratively Blog

Analytics tracking plans are no different – tracking plans (and the instrumentation of them) are collaborative by nature. The product team has defined the goals and metrics for this new feature and will have a view of what event tracking is needed to measure those metrics. Start by putting analytics front and center.

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

And Fortune 500 clients rely on them to help with these digital transformation projects,” I explained on a recent episode of This is Product Management. It’s no longer about selling service hours, but instead going to market with products and partnerships. Outcomes Over Hours. Here are three of my favorites: 1.