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Behavioural Design Case Study: Headspace

The Product Coalition

Image courtesy: www.boldbusiness.com While Consumer App Designers have begun to increasingly use the understanding of human psychology to make their Apps more ‘effective’ in achieving their goals, its ultimate impact on users’ life is debatable. Headspace app is one of such rare Apps and is the topic of this article.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

It’s linked to positive WOM and reduced customer acquisition costs. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Encourage positive word-of-mouth through referral programs.

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5 Best Product Messaging Examples for SaaS

Userpilot

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?

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Customer Experience Improvement: What It Means for SaaS and How to Do It

Userpilot

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. Leverage technology. Make feedback collection a regular practice. Implement a tracking system. What is customer experience improvement in SaaS? Look no further.

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How to Create a Successful Customer Engagement Strategy For Your SaaS Company

Userpilot

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.