Applying the ‘Target Customer Scenario Canvas’ to Cross the Chasm
The Product Coalition
MARCH 24, 2021
Figure 1: Technolgoy Adoption Life Cycle Explore the Battlefield Geoffrey Moore suggests in his book “Crossing the Chasm” to create different target customer scenarios and select the target niche market based on a scoring system. The scoring system shows large potential to win this niche market. of Anything.
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