UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want.

Branding 95

Branding User Testing Product Research Data Visualization 95

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. 10 ways to add value to products in SaaS. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. Address customer pain points and show how your product can help alleviate them.

Feedback Software 90

Feedback Software Research Software User Testing Product Research 90

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 100

B2B User Testing Research Software Analytic Tools 100

UX Studio: Product Management

DECEMBER 7, 2022

Including UX research in any UX project is crucial for all businesses with any digital platform. It’s an extremely powerful tool to understand your audience better, make data-based design decisions, and invest in the right solutions. Our team has everything you need to boost your business and have a truly unique platform.

User Testing 52

User Testing Research Software Product Research UX 52

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. What is a product-centric approach in SaaS?

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). How do you identify and interpret key data points to achieve product-market fit?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

DISQO

MAY 6, 2020

The company’s service, support and sales models all needed to be reinvented to target this new customer. According to internal Farmers research, 60% of young people today rent their homes — a much higher percentage than previous generations — and they rent for longer. A lot has changed since the 80s, especially technology.

User Testing 85

User Testing Research Software Product Research Feedback Software 85

Userpilot

JUNE 9, 2021

How to get your first Product Marketing job. A Product Manager builds the product by identifying customer needs and creating specifications for developers. They also ensure it fulfills the business’s wider objectives, do the initial research, user interviews, and collect user feedback and data.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

DISQO

MAY 6, 2020

The company’s service, support and sales models all needed to be reinvented to target this new customer. According to internal Farmers research, 60% of young people today rent their homes — a much higher percentage than previous generations — and they rent for longer. A lot has changed since the 80s, especially technology.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

DISQO

MAY 6, 2020

The company’s service, support and sales models all needed to be reinvented to target this new customer. According to internal Farmers research, 60% of young people today rent their homes — a much higher percentage than previous generations — and they rent for longer. A lot has changed since the 80s, especially technology.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

PMLesson's Ace the PM Interview

OCTOBER 21, 2019

This can be in terms of the companies you want to target, the roles you want to get into or the kind of industry, products, or technologies you want to work on. You want to do some research regarding the industry, company, team and the role before the actual interview—get this done quickly as there are many more important things to focus on.

Technical Review 40

Technical Review Customer Experience Technical Advisors Research Software 40

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

Data Visualization 95

Data Visualization Customer Feedback Customer Experience User Testing 95

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments.

Messaging 77

Messaging User Testing Research Software Analytic Tools 77

The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market.

User Testing 128

User Testing Research Software User Friction Customer Experience 128

The Product HQ

FEBRUARY 6, 2023

Spend time focusing on the challenges or pain points that they experience. From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 21, 2023

Let’s face it, product growth is just a broad term for turning prospective visitors into users for your SaaS product. But how do you actually convert visitors into paying customers for your SaaS business? There are many ways, but mastering SaaS landing page best practices is certainly one. Call-to-action.

Analytic Tools 52

Analytic Tools Research Software User Testing Data Visualization 52

DISQO

MAY 10, 2018

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. a multinational investment management firm, is creating innovative solutions in the commercial insurance marketplace for agents and brokers. Background.

Product Research 75

Product Research Startups User Testing Reporting Tools 75

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52