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410: Getting attention for a product launch – with Ken Babcock

Product Innovation Educators

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. We thought about how we could shift that to a more positive experience and cut down on pain points. How could we make this passive?

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SaaS Product Launch: How to Launch Your SaaS Product Step by Step

Userpilot

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

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Demystifying account-based marketing: How to make it actually work for your business

Intercom, Inc.

Sales and marketing leaders select a list of accounts that best align to your ideal customer profile, or your company’s most valuable buyers. Customer-centric approach to growing revenue. Because ABM requires sustained, one-to-one relationships with customers, sales reps have to take a consultative approach to closing deals.

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A Career in Product Marketing vs Product Management – What You Need to Know

Userpilot

How to get your first Product Management job. How to get your first Product Marketing job. A Product Manager builds the product by identifying customer needs and creating specifications for developers. Product Marketers are responsible for defining the whole value prop also before the signup. How to decide.

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Top 7 UX Research Agency in 2023

UX Studio: Product Management

This specialization means that we have a deeper understanding of user needs that can help businesses make user-centric decisions. . Our usability research expertise can help you identify pain points, user needs, and opportunities for better UX solutions. Customer Discovery. Their main services: UX research.

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The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]

Userpilot

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

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Why You Need A Product Marketer Right Now & How To Hire Them

Userpilot

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.