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A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his researchstudying companies that consistently launch successful products.
How productmanagers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how productmanagers can use these principles to improve their product development process.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.
Teeba recently joined Lightspeed Commerce as a Senior ProductManager. I’ve always been fascinated by the discovery aspect of productmanagement,” says Teeba. “I I soon noticed that while many companies have embraced agile execution, fewer have adopted a truly continuous approach to product discovery. “I
Productside | ProductManagement Courses & Training How ProductManagement Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. And the product team? But growth stalled.
In Part 2 of our Coping Through COVID series , we learn how the team at Springer Nature Experiments quickly created an interface, packed with vital information on Coronavirus detection protocols for the scientific research community. As the world went into lockdown, the challenges for researchers became even bigger still.
She explains how flexibility in product design supports entrepreneurs through both good times and challenges. If you’re interested in social impact productmanagement, this episode offers key insights on building user-centric solutions.
It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. The company’s products are used by 30,000 customers with over a million domains under our management.
Tali Melchior , Director of ProductManagement at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. You can submit your story here.
That’s why casestudies are so valuable. Every day, I hear from productmanagers who want to know who the good discovery companies are. Any product team at any company can be a good discovery team. This is why I’m really excited to share today’s casestudy with you. Our industry is too old.
Today, I want to share a casestudy with you about one of those bright spot teams. Before I coached this product team at SEEK , their productmanager had already taken my Continuous Interviewing and Rapid Prototyping courses. The team already valued user research and user experience design.
Why market research is productmanagers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of productmanagement and innovation, market research is like a compass.
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Insights for productmanagers from a casestudy with an electric vehicle gamechanger. Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses.
In this post, startup CEO Ferdinand Goetzen relates how product discovery led him and his team to adjust their thinking, pivot and change their product Overview We started Reveall in 2021 as a platform to empower UX teams to do more with their customer research insights. As we sought to navigate some of the most [.]
Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many productmanagers and marketers rely on funnel analysis to chart the different paths users take.
Productmanagers can move the wheel forward without reinventing it. I’m currently on a tour through the northeast of the US, visiting productmanagers and innovators. On my way, I stopped in Minneapolis and found an incredible innovation casestudy at Deluxe Corporation.
I love my job as a productmanager. On the same day, you can be brainstorming different product ideas with designers and engineers. Our company has built a strong product culture. It is giving all productmanagers a lot of freedom and responsibility. They wanted to be part of the solution.
Questions productmanagers ask me about how to improve innovation Watch on YouTube TLDR Productmanagers are pivotal in driving innovation within organizations. By mastering these areas, productmanagers can improve their skills, boost their influence, and contribute more effectively to their organization’s success.
In this casestudy, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. To find out why people had stopped using the app, we did what we always do.
Find our other Product in Practice posts here. Ask 100 productmanagers how they ended up in their roles and you’re unlikely to hear the same career trajectory repeated twice. Ask 100 productmanagers how they ended up in their roles and you’re unlikely to hear the same career trajectory repeated twice.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
One of the critical reasons why products fail is not being ready for the market and not identifying the target segment of audience and what they want from the product. Without understanding the Android ecosystem, it would be wrong to build any products around it. Product Development Phase. Strategize.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
Welcome to the ultimate guide to ProductManager interview questions. Technical interview questions assess your ability to understand how systems work, communicate effectively with developers, and make informed decisions about product architecture and trade-offs.
That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications?
What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.
With a complex product consisting of both a desktop dashboard and a mobile app for Real Estate agents, Rachel Lightfoot, a co-founder and productmanager at Touchright – struggled with user onboarding and activation. After doing some research, and getting a demo – Team Touchright opted for Walkme.
It’s not just about training people to conduct interviews , use opportunity solution trees , or test assumptions —though those are all important activities—it’s also about convincing them of the value of these activities and getting the people they work with on board as well. Sandrine Veillet is the Vice President of Global Product at WebMD.
As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female ProductManagers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.
Ahead of the ninth Global Accessibility Awareness Day (GAAD) on May 21st and, at a time where digital products are very much in the spotlight, we’re digging deep into accessibility to better understand how we, as productmanagers, can improve our digital products. Introduction.
In this guide, we’ll look at eight user onboarding casestudies that can provide inspiration for your own onboarding flows! Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Create a multimedia onboarding flow with product screenshots and videos.
A self-service data platform is the backbone of informed decision-making and a growing SaaS business. But how do you choose the right data platform for product analytics ? Let’s go over what a data platform is, its importance, and the must-have features you should consider to choose the right platform for you.
Whether you’re working on a consumer app in Singapore, a SaaSproduct in San Francisco, or a challenger bank in London, we all struggle with the same challenges – and we can learn how to deal with them by coming together as a community. Mind the Platform. Brandon Chu on the challenges of managingplatforms.
Building a knowledge managementsystem can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge managementsystem that works. Book a demo to get started!
In my talk, I shared a clear definition of continuous product discovery that I hope will act as a benchmark to help teams evaluate their own product discovery practices. I also shared a casestudy telling the story of two product teams as they adopted my definition of continuous product discovery.
The platform has been funded by the Microsoft Foundation to create 3 million work placements for young tech workers from Africa over the next 10 years. Companies across the world can use The Room to hire top talent from Web Developers, Full Stack Software Engineers, through Data and Financial Analysts, to VAs.
A good productmanager generally has a keen instinct for human behavior. However, the best productmanagers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. A Good Behavioral ProductManager Applies Basic Human Behavior Principles to Product Principles.
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At #mtpcon San Francisco, Elizabeth Churchill , Director of UX at Google tells us how research can work in product development to help us make useful and usable interactive experiences. Using a casestudy from. Research in the Beginning. The Growth of the Research Practice. Research in Material Design Today.
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