Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 96

B2B User Testing Research Software Analytic Tools 96

Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. But, how do you know which certifications or training programs are the best for you?

User Testing 84

User Testing Customer Experience Customer Feedback Certifications 84

Gainsight

SEPTEMBER 22, 2023

HubSpot shot to fame due largely to its laser focus on inbound marketing. Elevate the Customer Experience: Your customers have instant access to how-to guides, detailed courses, instructional videos, and full-fledged certification programs to make the most of their purchase—no waiting on hold or ad-hoc meeting required.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Brian Balfour

OCTOBER 12, 2016

It is such a popular question that it was asked on Inbound. Yet, instead of showing off work on LinkedIn I see professionals adding lists of certificates and credentials. So that begs the question, how do you do this? Generalist or Specialist? I’ve commonly been asked the question, “Should I be a generalist or a specialist?”

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

Userpilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. To create a successful activation strategy , you must first define your product's value proposition. HubSpot implements certification programs to drive brand activation.

Branding 87

Branding Analytic Tools Feedback Software User Testing 87

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Our core beliefs.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118