Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. They built a free business name generator that business owners can use to find an available company name.

Research Software 98

Research Software Engineering User Testing Marketing 98

Usersnap

FEBRUARY 14, 2023

In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Here’s the rub; no two companies are the exact same, so you can’t copy and paste a GMT strategy into your business and expect the same results. Here’s a micro survey example by Usersnap.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

NOVEMBER 30, 2021

Adopting the right strategy will help you scale your personalized support without scaling your costs, which will have the knock-on effect of increasing your customer satisfaction (CSAT) and customer retention. Your support team knows your customers’ pain points, questions, and desires better than anyone else in your company.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

JULY 28, 2021

On top of that, bottom-line business metrics like customer retention and expansion are in focus for support teams now more than ever. Where once the ability to measure the ROI of support eluded many companies, our research shows that 57% of teams are now measuring the impact their support has on revenue. Getting set up for success.

Reporting Tools 239

Reporting Tools Research Software Inbound Customer Experience 239

Userpilot

FEBRUARY 4, 2022

A self-service SaaS sales process is best for companies with a simple and/or affordable product. SaaS sales compensation tends to be higher when targeting enterprise customers since it takes longer to close deals and each contract brings in more annual recurring revenue ARR for the company. What is the SaaS sales process?

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

NOVEMBER 8, 2022

A product marketing OKR is important because it establishes a solid foundation for the product marketing process , brings clarity on how you’ll achieve the company-wide goals, motivates your team, and brings controlled autonomy. Bring the clarity for achieving a company-level goal. Increase user satisfaction.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing Data Visualization 105

Userpilot

APRIL 22, 2024

This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code. Examples of product-led growth companies that can help you achieve PLG success include: Hubspot offers a free grader tool to attract potential customers.

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Gainsight

FEBRUARY 2, 2024

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

JULY 19, 2021

When asked about the key business benefits they’ve experienced from being able to scale conversational support across their organization, support leaders and decision makers reported: Improved customer retention (60%). Enhanced customer satisfaction (58%). Improved customer acquisition (54%). Increased ROI (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

MAY 1, 2024

They aim to support users, help them achieve their goals, and create positive experiences. 12 Best customer engagement platforms for SaaS companies With a variety of platforms offering a plethora of different features, we’ve listed below 12 of the finest customer engagement platforms for SaaS companies.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Reporting Tools 105

Userpilot

APRIL 26, 2024

Interactive walkthroughs are better than linear product tours because they help customers learn at their own pace and retain more information. Self-support systems can help customers solve their problems sooner while also reducing the load on your representatives. Why is customer success important for SaaS? Churn rate.

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Userpilot

JULY 7, 2022

The customer experience refers to the total impressions someone has about a brand, while customer interaction involves the business and customer communicating simultaneously. Positive customer interaction can reduce churn, and foster customer loyalty and referrals.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Usersnap

JANUARY 20, 2023

After all, customer support interactions can be some of the most memorable opportunities to impress a user in need of assistance. Customers often hope to interact with a company on multiple levels – email, phone, chat, and social media. They simplify customer interactions and increase customer satisfaction.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Userpilot

JULY 24, 2023

Your SaaS marketing plan should factor in all five stages: attracting leads, nurturing leads, retaining customers, enhancing revenue, and tracking performance. User persona example. Define your positioning and messaging Next, you’ll need to decide how to position your product and the messaging you want to build around it.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Business of Software Conference

JANUARY 28, 2019

A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. In this talk from BoS USA 2017, Paul talked about the important things to get right to set your company up well to turn your software into money.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Userpilot

JANUARY 10, 2022

Interactive walkthroughs are better than linear product tours because they help customers learn at their own pace and retain more information. Self-support systems can help customers solve their problems sooner while also reducing the load on your representatives. What is customer success? How to measure customer success?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Pragmatic Marketing

NOVEMBER 9, 2009

Companies adopting agile methods know that product teams need a voice representing the customer. Agile methods advocate a role called product owner to support the product team with customer and market information. Will any company perform this type of research for each product project? Spotting fundamental flaws.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

AUGUST 28, 2019

Customer feedback is of obvious benefit to product managers, customer service employees, analysts, marketers, and pretty much anybody in your organization. Despite this, a recent study found a full 42% of companies don’t survey their customers or collect feedback. Why is customer feedback so important?

Customer Feedback 218

Customer Feedback User Testing Feedback Software Customer Experience 218

Intercom, Inc.

MAY 21, 2020

Focusing in on automation, optimizing the support experience for a company like Intercom that’s scaling so fast is a challenge. I think we know that, as people who live and breathe support here at Intercom but also as consumers and customers ourselves. Can you share some of the challenges that we face broadly speaking?

User Testing 221

User Testing Customer Experience Data Visualization Reporting Tools 221

Intercom, Inc.

MARCH 29, 2022

You’ll hear from the product managers that led the ideation, planning, and development of these products, and get their unique insights into the ways each of them can uplevel your customers’ experience with your company. We remember the companies that make things easy”. That’s why great experiences stand out.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

As an example, when I was interviewing with Amazon, I talked about my consulting experience and how coming from an industry where customer satisfaction is paramount to the survival of our business, I am already naturally bent towards thriving in an environment like Amazon, where customer obsession trumps everything else.

Automotive 68

Automotive Product Management Product Manager Technical Review 68