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Preference Testing: A Step-By-Step Guide

Userpilot

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. What is a preference test? Is preference testing the same as A/B testing?

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How to Leverage Funnel Analytics to Streamline Product and Marketing Efforts

Userpilot

Funnel analytics is one of the buzzwords in marketing, sales, and product management. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. This helps SaaS businesses assess the impact of product changes and identify the best time to engage users.

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Alternatives to A/B Testing in SaaS: How to Improve Product and User Experience

Userpilot

A/B tests are a well-known technique for testing UX elements but is it the only one? Are there any alternatives to A/B testing for product managers ? A/B tests are experiments in which you present two different versions of your product to an even number of users and check which of them performs better.

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Customer Success Platform- An In-Depth Comparison of The Best Tools To Use In 2022

Userpilot

For product analytics, choose Heap, MixPanel, or Amplitude. The best results for your customers come when all the tools in your marketing stack work together. Userpilot dashboard. interactive, branching in-app walkthroughs that guide the users on how to use your product. What is a customer success platform?

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WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

WalkMe and Whatfix are both digital adoption platforms that let you create customizable product walkthroughs and analyze product usage data. WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. WalkMe dashboard – Source: WalkMe. WalkMe demo page.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

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60+ Feedback Questions to Improve Your Product and Increase Customer Satisfaction

Userpilot

Customers are the lifeblood of any business, and asking good feedback questions is critical to gauging their thoughts about your product or service and its perceived strengths and weaknesses. TL;DR Creating an effective customer feedback question is key to understanding your product and how your customers experience it.