The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

User Testing 89

User Testing Product Research Product Marketing Testing 89

Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. What is a preference test? Is preference testing the same as A/B testing?

User Testing 102

User Testing Product Research Data Visualization Feedback Software 102

Userpilot

NOVEMBER 5, 2023

Why does it matter for product teams and what are its benefits? TL;DR Customer Value Management (CVM) is a business process that focuses on analyzing customer needs , building outstanding products that satisfy them, and enabling users to realize their value. This allows them to drive account expansion and product growth.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Alchemer Mobile

DECEMBER 21, 2022

Retarget using behavior and mobile customer engagement history Retarget based on shifts in sentiment Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Let’s jump right in.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. This helps SaaS businesses assess the impact of product changes and identify the best time to engage users.

Data Visualization 104

Data Visualization Analytic Tools Customer Experience Feedback Software 104

Userpilot

AUGUST 14, 2023

Different types of bias in surveys can lead you towards false conclusions. Analyzing user sentiment is an essential step for all product developers and marketers to take. TL;DR Survey bias occurs when feedback deviates due to the influence of a surveyor or respondent leading to inaccurate feedback collection.

Product Research 93

Product Research Data Visualization User Testing Customer Feedback 93

The Product Coalition

FEBRUARY 29, 2024

But navigating this linguistic labyrinth to choose the right LLM for your product can feel daunting.Fear not, language adventurers! Economic Exploration: For those with budget constraints, explore cost-effective or even free-to-use models for research and development purposes.

Artificial Inteligence 122

Artificial Inteligence Data Visualization Reporting Tools Research Software 122

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

MAY 5, 2022

What does the product management process involve? Why is it important for product managers to follow them? Product managers lead interdisciplinary product teams to deliver products that bring value to customers. Product managers lead interdisciplinary product teams to deliver products that bring value to customers.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Sounds simple, right? Not necessarily.

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

JUNE 7, 2022

UX researchers have developed many user experience testing methods over the years, and more techniques are still being researched. Let’s take a look at the top usability testing methods, and let’s see how they all compare, and identify the best use case, advantages, and disadvantages of each.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Pragmatic Marketing

APRIL 27, 2020

CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Userpilot

NOVEMBER 21, 2022

The elusive search for the ideal beta tester is something many product managers will be familiar with. In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. When should you use beta testing?

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 106

B2B Analytic Tools Feedback Software Data Visualization 106

Userpilot

FEBRUARY 25, 2024

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. The model is quick to implement, making it one of the best product development frameworks for SaaS. Steps to follow when using the Kano model: Identify potential product features. It’s simple to execute.

Customer Satisfaction 106

Customer Satisfaction User Testing Customer Experience Customer Feedback 106

Product Management University

MARCH 21, 2023

The end game is shorter sales cycles where your products and services are the clear choice. Not Your Typical Product Overview Product overviews are part of every sales playbook. The problem with most product overviews is they’re not simple because they were designed to be informational for buyers. That’s a no-brainer.

Product Research 130

Product Research Customer Experience Demo Customer Feedback 130

Usersnap

APRIL 2, 2020

This makes it crucial that you work on improving your product or service, as well as providing a better experience for your customers. To be able to do this, you need to know how customers feel about your product and the service you provide, as well as find out what you could do to improve. Improve your product or service.

Feedback Software 59

Feedback Software User Testing Data Visualization Reporting Tools 59

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Killer features for niche markets.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

UX Studio

MARCH 30, 2024

Participant recruitment is crucial for successful UX research. By understanding the pros and cons of each, you will be able to select the best recruitment method for your research study. Recruitment in UX research is finding participants for your qualitative research activity. Build your own internal research panel.

User Testing 66

User Testing Research Software Customer Experience Product Research 66

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? We’ve handpicked the right survey questions under different research categories to make everything easy. Trigger customer feedback surveys contextually for existing customers.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Usersnap

APRIL 2, 2020

This makes it crucial that you work on improving your product or service, as well as providing a better experience for your customers. To be able to do this, you need to know how customers feel about your product and the service you provide, as well as find out what you could do to improve. Improve your product or service.

Feedback Software 52

Feedback Software User Testing Data Visualization Reporting Tools 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 106

B2B User Testing Research Software Analytic Tools 106

Userpilot

MARCH 6, 2024

Performing trend and product analytics can help you make data-backed informed decisions to stay ahead of the competition. But what exactly is a product trend analysis, how do you conduct it, and how does it help predict future trends to improve customer satisfaction? Ready to start conducting product trend analysis for your SaaS?

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Research Software 102

Userpilot

JUNE 28, 2023

Customers are the lifeblood of any business, and asking good feedback questions is critical to gauging their thoughts about your product or service and its perceived strengths and weaknesses. TL;DR Creating an effective customer feedback question is key to understanding your product and how your customers experience it.

User Testing 98

User Testing Customer Feedback Customer Satisfaction Feedback Software 98

Userpilot

OCTOBER 27, 2021

WalkMe and Whatfix are both digital adoption platforms that let you create customizable product walkthroughs and analyze product usage data. WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. It also offers the ability to create product tours “code-free”.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Lenny Rachitsky

FEBRUARY 13, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Q: How do I figure out how to price my product? It can drive enormous sustained growth (quickly) and often takes very little product work, yet is rarely prioritized or even discussed within product teams.

Data Visualization 102

Data Visualization Product Research User Testing Research Software 102

Userpilot

AUGUST 11, 2022

As a result, customer success managers end up with more tasks than they can handle—making it harder to focus on helping users engage with the product and achieve success. Customer success ensures customers get their desired outcome when using your product. Collecting customer feedback and closing feedback loops.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What does it involve and what are its benefits?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

The Product Coalition

FEBRUARY 8, 2022

A strong value proposition is a cornerstone of a product, so let’s do it right. There are various practices to do proper discovery. Usually, we start with user interviews and other generative research methods. Overall, we are trying to answer how your product or service can satisfy underserved customer needs.

Framework 170

Framework User Testing Product Research Research Software 170

The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research 68

Market Research User Testing Product Research Research Software 68

Userpilot

APRIL 1, 2022

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? Product localization makes the product accessible to users in foreign markets with different languages and cultures.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much? Product Management Skills.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Alchemer Mobile

APRIL 14, 2022

Rather than a benchmark comparison, below is a short summary of the six subcategories included in our data: News, Telco, Technology, Games, Sports, and Music. However, while mobile teams surveyed 37% of their consumers for feedback, only 8% responded (13% overall)—an area for improvement in 2022. Interaction and response rates.

Feedback Software 278

Feedback Software User Testing Technical Review Customer Feedback 278

The Product Coalition

MARCH 10, 2021

The impact of this is the effort, or lack of effort, that then gets invested in activities like Product Discovery and customer research. Buyer Personas (needed for marketing more so than product building, JTBD is more useful) 4. Survey Results b. Key Artefacts 1. these don’t count) 6. Behavioural data 7.

User Testing 136

User Testing Customer Experience Customer Feedback Product Research 136

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization 106

Data Visualization User Testing Analytic Tools Feedback Software 106