Remove Comparison Remove Differentiation Remove Marketing Remove Product Research
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Portfolio Marketing – Strategic Product Marketing At Its Finest

Product Management University

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio.

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Differentiate Yourself in an Already Clustered SaaS Market

ProductPlan

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Killer features for niche markets.

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How to Build a Strong Product Go-To-Market Strategy That Drives Adoption?

Userpilot

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

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Product Funnel: What Is It and How to Create One?

Userpilot

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty.

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Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.

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Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.

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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. The model is quick to implement, making it one of the best product development frameworks for SaaS. Steps to follow when using the Kano model: Identify potential product features. It’s simple to execute.