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Differentiate Yourself in an Already Clustered SaaS Market

ProductPlan

It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways.

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Portfolio Marketing – Strategic Product Marketing At Its Finest

Product Management University

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. Individual products are marketed as components of the portfolio that eliminate the obstacles standing in the way of the customers’ strategic goals. Here’s why.

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Product Funnel: What Is It and How to Create One?

Userpilot

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty.

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Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.

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Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.

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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. The model is quick to implement, making it one of the best product development frameworks for SaaS. Steps to follow when using the Kano model: Identify potential product features. It’s simple to execute.

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How to Build Mobile Apps Customers Really Want

Alchemer Mobile

So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”. “The As a mobile product manager, you have three days to delight your user before they turn to one of your competitors.