Branding Comparison Differentiation Product Research 
Userpilot
SEPTEMBER 7, 2023
While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. TL;DR Points of parity are industry standards that products must share to stay competitive with each other. What are points of parity?
Pragmatic Marketing
APRIL 27, 2020
CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.
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Pragmatic Marketing
APRIL 27, 2020
CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.
Userpilot
MARCH 6, 2024
How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty.
UX Studio
APRIL 25, 2019
Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!
The Product Coalition
FEBRUARY 8, 2022
A strong value proposition is a cornerstone of a product, so let’s do it right. There are various practices to do proper discovery. Usually, we start with user interviews and other generative research methods. Overall, we are trying to answer how your product or service can satisfy underserved customer needs.
Userpilot
NOVEMBER 19, 2022
What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. They also help develop only the products that satisfy real user problems.
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