Comparison Differentiation Strategy User Friction 
Userpilot
MAY 14, 2024
A customer behavior model reveals the external and intrinsic factors influencing buying decisions. This article covers 12 of the most common customer behavior models and how to maximize them for better product management. Customer behavior models also help them improve user experience and boost customer retention.
Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?
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Userpilot
NOVEMBER 8, 2022
Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.
The Product Coalition
AUGUST 16, 2022
It covers: Key Concepts Key Inputs Key Activities Customising Key Output: Template Key Concepts The key concepts you want to be aware of before doing a competitor analysis are: Blue Ocean Strategy Canvas ?—?to to assess your competition through Customer Value Proposition Canvas with Jobs-to-be-Done ?—?to
Userpilot
SEPTEMBER 4, 2023
In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!
Userpilot
NOVEMBER 12, 2023
What are the challenges of the Blue Ocean strategy? TL;DR Blue Ocean is a business strategy where a company brings innovative products to new markets with no competition. In contrast, the Red Ocean strategy focuses on saturated markets with lots of established competitors. The Red Ocean strategy comes with its own challenges.
Intercom, Inc.
MAY 19, 2022
For the last couple of years, the pandemic has forced organizations to adapt and make changes in how they grow, provide support, and retain customers around the world. And in doing so, businesses have had to look critically at support as a differentiator and core business value driver. Declan Ivory , VP of Customer Support at Intercom.
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