Conference CTO Product Marketing Strategy 
Business of Software Conference
MARCH 11, 2021
Here’s a few that stand out in different ways but this is by no means a ranked list… Product, marketing, strategy, operations and company growth. Kathy Sierra, Serious Pony: Building a minimum badass user A completely different way of thinking about your product and your users. Upcoming Events.
Business of Software Conference
DECEMBER 17, 2020
She will share some of her experiences in helping to shape and scale a successful commercial strategy that has meant the company has grown incredibly quickly; from the outset, the intention was to establish a reputation in a key market before applying its AI know-how to other challenges, such as risk or compliance. Sketchnote.
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Business of Software Conference
FEBRUARY 5, 2021
Sally Foote (VP of eCommerce, GoCompare) – The Stories Your Customers Will Tell You from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Transcript coming soon. Upcoming Events. BoS Conf Online.Spring BoS Conf Online.Fall.
Business of Software Conference
MARCH 11, 2021
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way. Upcoming Events.
Mixpanel
MARCH 11, 2024
But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO. This isn’t your typical executive “thought leadership.”
Business of Software Conference
FEBRUARY 9, 2021
If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy. But it’s hard to hire a Head of Product.
Business of Software Conference
MARCH 5, 2021
I’ve noticed this over and over in conversations with attendees, Q&A sessions with speakers, and as a user of several products made by the community (I’m looking at you, YouCanBook.Me , Zapier , Doist , and Balsamiq , to name but a few). One of the key values for networking at BoS events is that you come on ‘listen’ mode.
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