The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success.

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Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

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PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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The Product Coalition

AUGUST 2, 2018

We know many industry conferences can get old. There are product management conferences that shake things up, and we’ve compiled a list of our top picks. Not only will you be sure to meet new faces, you’ll learn–who doesn’t want to learn something new every day, and at every conference? On the contrary!

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Andrew Chen

FEBRUARY 26, 2024

But eventually, I created a more successful strategy for myself, where I would simply document what I was learning. It was with this attitude that I began to write about viral loops, growth, hacking, measuring retention, and product/market fit, and all the other concepts that came to defined my writing. Thank you!)

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Amplitude

AUGUST 14, 2018

If you are product nerds like us and hold learning sacred above all else, we are putting together an event just for you: Amplify 2018 —the product conference hosted by Amplitude. This is not your typical conference. We aim to be the most prestigious and influential gathering of product managers in the world.

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The Product Cafe

JANUARY 18, 2024

Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. He is a key advisor and speaker known for his product strategy insights. Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. Don’t miss it!

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Userpilot

OCTOBER 15, 2021

Not exactly a product announcement but email is usually a great medium to announce events your company is putting out there – either for educational content such as conferences or supporting a cause and sometimes to announce your next product launch event. This email promotes their conference and is part of a series.

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Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. In addition to all of the great reasons to attend , we’re planning some additional things specifically for product management attendees (details coming soon!) Upcoming Events: Spring 2016.

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Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. In addition to all of the great reasons to attend , we’re planning some additional things specifically for product management attendees (details coming soon!) Upcoming Events: Spring 2016.

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Research Software Data Visualization Events User Testing 60

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Make real-life connections at conferences.

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Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

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Dear Strategy

APRIL 3, 2019

NOTE: This is the first installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I better understand the target market for my podcast (or any product for that matter)?”. That is, how to understand the target market for your podcast.

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bpma ProductHub

SEPTEMBER 14, 2018

Seth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. This year, Business of Software Conference USA is in Boston,… You can watch the talk or read a transcript here.

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Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

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Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Co ntinuous Product Discovery.

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Business of Software Conference

SEPTEMBER 4, 2023

Bridging Product, Marketing, & Sales STRATEGY MARKETING CULTURE Find out more about BoS USA 23 Book Now Learn how great SaaS & software companies are run We produce exceptional conferences & content that will help you build better products & companies. Unsubscribe any time.

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Events Books Strategy Product Marketing 40

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

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ProductPlan

JUNE 5, 2020

There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. Books, podcasts, conferences, and in-house mentorships are all great channels for building your product management knowledge and expertise. product manager, product owner, product marketing, etc.)

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Andrew Chen

FEBRUARY 15, 2016

I recently was interviewed by Tim Chang , Managing Director of the Mayfield Fund at the Manifesto conference. This is very different than a gaming company strategy, as a contrast. Growth is fundamentally a product thing: Requires true team effort of PMs, designers, developers, etc. that utilize software to drive KPIs.

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Analytic Tools Systems Review User Testing Customer Experience 71

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

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Events Product Research User Testing Customer Feedback 60

Gainsight

NOVEMBER 16, 2023

There’s been this fundamental shift where we used to think of Digital Customer Success or Tech Touch as like this longtail segmentation strategy. We need to embrace Digital Customer Success truly as a critical part of our comprehensive strategy for all customers,” Kellie Capote, CCO of Gainsight, said in the day 2 opening keynote.

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Best reports, statistics, and product benchmarks.

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Mind the Product

AUGUST 30, 2018

For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. Mastering the Problem Space for Product/Market Fit by Dan Olsen. The Root Causes of Product Failure by Marty Cagan.

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Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. The colleague raves about the product’s easy-to-use interface and affordable pricing. For you as a product marketer, their visit to your site is where their journey begins. Let’s dive deep!

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Analytic Tools Research Software Feedback Software Data Visualization 97

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

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Mind the Product

DECEMBER 24, 2020

Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. The post The 10 Product Talks You Should Have Watched in 2020 appeared first on Mind the Product.

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Business of Software Conference

SEPTEMBER 1, 2022

Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. It took a radical rethink of product, marketing and internal processes to make progress before ultimately, becoming a core piece of Shopify’s business.

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The Product Coalition

MARCH 27, 2022

Photo by cottonbro from Pexels In the last ProductX conference, the giveaway that the participants got at the end of the day was a potted plant. It was a lengthy process, with quite a few trials and errors, until we found the right strategy. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). How do you identify and interpret key data points to achieve product-market fit?

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The Product Coalition

FEBRUARY 8, 2021

Product Manager (PM) & Product Marketing Manager (PMM): The Product Doppelgangers Photo by Kaleidico on Unsplash Try Googling for ‘product management vs product marketing’, you will see several results around this topic. Product marketers are like restaurant managers.

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User Testing Product Research Feedback Software Customer Feedback 97

Mind the Product

JUNE 13, 2018

Joe Leech, Product Strategy Consultant. Joe Leech is a Product Strategy and UX consultant with 14 years experience helping companies and startups with product design, building the right stuff in the right order, and applying psychology in design and user experience. So what are you waiting for? Leadership Forum.

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User Testing Data Visualization Workshop Product Research 87

Mironov Consulting

MARCH 9, 2024

  To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs. we might grab 30 or 40 ideas for configuring permission and throw them onto a conference room table.  †† Yes, most company strategies are a mess. 

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User Testing Reporting Tools Customer Experience Technical Review 59

Business of Software Conference

AUGUST 2, 2021

The insanely “optimistic” approach many people have to internationalising software products and if you’ve ever been in a meeting discussing this kind of strategy you’ll know what I mean. But there are a few important and key things you need to get right to grow into new markets.

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Business of Software Conference

AUGUST 10, 2023

First full time sales person If you’re a founder, you found product market fit your hire hiring your first sales executive. They’ll also be digging deep into the change along with Bob Moesta at Business of Software Conference USA, Raleigh NC, October 2-4 2023. Unsubscribe any time. It is yours.

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Business of Software Conference

MARCH 11, 2021

Here’s a few that stand out in different ways but this is by no means a ranked list… Product, marketing, strategy, operations and company growth. Kathy Sierra, Serious Pony: Building a minimum badass user A completely different way of thinking about your product and your users. Upcoming Events.

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