PMLesson's Ace the PM Interview

APRIL 6, 2020

Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. The part that makes product marketing management different from other marketing roles is the technical (aka “product”) piece to the equation.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

JANUARY 16, 2024

Book a demo now to discuss your UX needs with our team. The book covers a wide range of topics, from user research and interaction design to information architecture and usability testing, making it perfect for absolute beginners with no design background. and the author's signature witty humor to keep you engaged. Get the book.

User Testing 105

User Testing Books Customer Feedback Customer Experience 105

Ronke PM

JUNE 21, 2023

Internal Sales and Customer Success/Relationship Management Quarterly Business Reviews (QBR) meetings. Customer Quarterly Business Reviews (QBR) meetings. Engineering Demo Review Meetings. 3iab (product manager, design lead, and tech lead) weekly sync. Customer Quarterly Business Reviews (QBR) meetings.

Technical Review 52

Technical Review Product Management Product Manager Customer Feedback 52

Userpilot

SEPTEMBER 14, 2022

Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. One way to get to know your customers is to conduct customer research. Using data from your research, you can create customer personas – detailed profiles of your ideal customers.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JULY 8, 2021

Product management guides the development of a product at the intersection of technology, UX, and business. A good product manager course should teach you many skills including technical skills, project management skills, and communication skills. Project management skills with respect to software development practices (e.g.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Indicative

JUNE 11, 2020

According to a 2020 survey from the Game Developers Conference (GDC), 62 percent of respondents said that they spend more than 46 hours per week on the job. . Burnout is a high risk for people in the tech industry. Game developers are especially prone to mental fatigue due to being in front of a screen all day. . Free up time.

Data Visualization 131

Data Visualization Customer Experience Product Research User Testing 131

Intercom, Inc.

AUGUST 10, 2018

Combined with all the new apps in our Intercom App Store , these Custom Bots will make sure that both you and your customers get exactly the right outcome. Here at Intercom we believe that the future is one where all businesses will have a messenger on their website and their app. Will: So many more. Paul: The list goes on.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

PMLesson's Ace the PM Interview

MAY 4, 2020

This may include building demo videos or working with marketing to get press about the upcoming launch. Enterprise Product Manager (IBM) I'm Kevin Wei, a product manager at IBM working on data integration tools. I've synced my work emails and calendar with the email and calendar app on my phone for my convenience.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Business of Software Conference

OCTOBER 11, 2023

9:15 Jason Cohen: Building your Permanent Defensible Strategy Slides from Jason Cohen’s Talk A glass of water at room temperature has 7 septillion molecules Each molecule is moving at twice the speed of sound If aligned, the water would shoot off at that speed (like a watersaw) In tech support, most tickets are produced by small clients, but (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Mixpanel

MAY 5, 2021

Imagine the internal ‘pat on the backs’ and recognition that occurred when Gmail fully launched dark mode for the mobile app, Figma released multi-account to switch between personal and work design spaces, or Apple announced their M1 chip. We’ll cover why in the next section, after reviewing examples. Tech costs.

Technical Review 144

Technical Review Analytic Tools Customer Experience Software Review 144

Business of Software Conference

JULY 7, 2021

In this guest post Paul Kenny (founder of Ocean Learning and long time BoS participant and speaker) argues that software and SaaS “proven sales playbooks” are BS. Our CRM system can prompt the team to make the optimum number of calls, to follow up efficiently and to be better at predicting call or demo outcomes.

Research Software 69

Research Software Technical Advisors Customer Experience Data Visualization 69

Product Management University

JANUARY 27, 2023

Voice of the customer (VoC) is a research methodology that creates a composite “customer voice” and guides everything from corporate strategy to the entire customer journey. In a consumer product world, social media, product reviews, customer surveys, and website behavior tell you a lot about your customers.

Data Visualization 130

Data Visualization B2B User Testing Customer Feedback 130

ProductPlan

MARCH 5, 2021

Contributing to problem and solution discovery efforts by conducting internal stakeholder and customer interviews and research, and developing and running experiments to validate concepts. Driving Agile ceremonies, including planning, grooming, demos, and retrospectives. Do you always start as an Associate Product Manager?

User Testing 132

User Testing Product Research Product Management Product Manager 132

Business of Software Conference

MAY 21, 2020

We’re really excited to be here today to share with you how we find and nurture tech talent as Simprints. On the one hand you have the tech giants like Google and Facebook. On the other hand, you have the tech unicorns with billion dollar valuations; like Uber, Stripe, and Dark Trace.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

ProductPlan

MARCH 5, 2021

Contributing to problem and solution discovery efforts by conducting internal stakeholder and customer interviews and research, and developing and running experiments to validate concepts. Driving Agile ceremonies, including planning, grooming, demos, and retrospectives. Do you always start as an Associate Product Manager?

User Testing 98

User Testing Product Research Product Management Product Manager 98

Business of Software Conference

NOVEMBER 12, 2019

Her Social Media scheduling SaaS MeetEdgar is proudly bootstrapped in a market that has some very well-funded competitors – Hootsuite alone has taken nearly $300 million in funding. In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Transcript.

Research Software 45

Research Software Software Review Data Visualization User Testing 45

UX Studio

JUNE 27, 2018

Fintech startup Payment Courier set out to eradicate this pain by developing a payment plugin that can be integrated into any payment gateway or online payment system. You typically pay for the total order yourself and then collect the money in cash, wire transfers or through some cost split app. Challenges & Solutions.

User Testing 72

User Testing Research Software Feedback Software UX 72

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Business of Software Conference

NOVEMBER 12, 2019

Her Social Media scheduling SaaS MeetEdgar is proudly bootstrapped in a market that has some very well-funded competitors – Hootsuite alone has taken nearly $300 million in funding. In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Transcript.

Research Software 40

Research Software Software Review Data Visualization User Testing 40

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119