Construction Market Research Research Software Software Review 
The Product Coalition
NOVEMBER 27, 2023
It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.
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Mind the Product
NOVEMBER 1, 2017
Eric is a senior developer at a medium-sized software company. Eric loves coding and is passionate about new products. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Review Your Marketing Strategy.
The Product HQ
MAY 10, 2024
To do so, startup product managers will need to conduct market research to maximize product-market fit. Once your team has completed the development phase, you must also participate in creating a marketing plan for your product. Have a solid technical background and understand the complexities of software development.
Userpilot
JUNE 7, 2022
Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. What is a product-centric approach in SaaS?
UX Studio: Product Management
AUGUST 17, 2018
Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. Validating the value proposition of an app or website – do your potential customers understand it? Testing competitors’ solutions. In such cases, professional market research may work better for starters.
Mixpanel
AUGUST 3, 2023
Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Intro Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?
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