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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. The part that makes product marketing management different from other marketing roles is the technical (aka “product”) piece to the equation.

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The Ultimate Guide to Product Management for SaaS – SaaS Product Management explained by 10 SaaS PMs

Userpilot

SaaS product management is different from product management for on-premise software because it's much easier for customers to switch products due to the subscription-based pricing model. It sits at the intersection of UX, tech, and design. And for a PM, differentiation becomes more critical. Switching has become easier.

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Top 7 Web Designers in California, USA

UX Studio

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. California is the home of technology and innovation. How Does Studio 22 Work With Clients?

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Customer Experience Management (CXM): What Is It and Why It Matters [+ Tips To Get It Right]

Userpilot

Customer experience management can be a big differentiator for SaaS businesses. With net promoter score surveys you can proactively identify and address problems before your customers churn due to poor experience. See where your users might be getting stuck in your customer journey with a free product adoption consultation.

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Top 5 User Engagement Metrics & How To Measure Them

Userpilot

Get a demo today! Some examples in different products are: Linking accounts Importing data Performing core actions like sending out emails Integrating the product with your tech stack. You will also know your key differentiating factor from the competition and should try to get every user to test it out. Session Duration.

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Moving from Services to Products

Mironov Consulting

I’ve written a lot about the huge organizational and technical gulf between services companies and product companies.  (See Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.

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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

9:15 Jason Cohen: Building your Permanent Defensible Strategy Slides from Jason Cohen’s Talk A glass of water at room temperature has 7 septillion molecules Each molecule is moving at twice the speed of sound If aligned, the water would shoot off at that speed (like a watersaw) In tech support, most tickets are produced by small clients, but (..)