Amplitude

FEBRUARY 1, 2021

Your product positioning should focus on what differentiates your product from those competing products or services. Once you have your target segment, market information, benefits, and competitive differentiation, start working on a positioning document. Your strategy should also account for the sales period after launch day.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

OCTOBER 31, 2022

Book a demo to learn more. They’re also called exclusionary personas, and they’re a collection of the needs, values, and behaviors of individuals that differentiate them from your ideal customer. Continue consulting your data to help you fine-tune or update your negative personas. What is a negative persona?

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. And for a PM, differentiation becomes more critical. Sue Raisty , previously Product Management Consultant and CEO at Sure Product Consulting. #3

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Secret PM Handbook

MARCH 9, 2018

A prospect might be concerned that your company might go out of business, or that there won’t be enough skilled consultants to handle their implementation needs, just to give two examples. Likewise, showing the prospect a demo of your product that shows how it addresses their specific needs is great for reducing perceived risk.

Weak Development Team 95

Weak Development Team Customer Experience User Testing Demo 95

Userpilot

JUNE 9, 2021

Customer experience management can be a big differentiator for SaaS businesses. See where your users might be getting stuck in your customer journey with a free product adoption consultation. From the copy and design of your website, the impression your sales team left after a demo to the in-app experience during a trial.

Customer Experience 52

Customer Experience Customer Feedback User Testing Feedback Software 52

Userpilot

APRIL 1, 2022

If you’re looking for help with localizing your in-app experiences, get in touch with Userpilot for a Demo! Get a demo and see how you can apply localization to your in-app checklists, resource center and more! Anna Iokhimovich , localization consultant. Sales team reaches out – Touchpoints : upsell emails, demo emails.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

PMLesson's Ace the PM Interview

APRIL 6, 2020

Big tech companies, who look for more differentiated candidates, are especially likely to prefer MBA candidates for PMM roles. For those in consulting, try to find projects working with companies in an industry with product marketing managers such as tech. That said, the decision about getting an MBA or not isn’t the critical one.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Prior to joining Asana, Beth led user research teams at consultancies, design agencies, and larger in-house companies, spending her early career at AOL and Sapient.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Prior to joining Asana, Beth led user research teams at consultancies, design agencies, and larger in-house companies, spending her early career at AOL and Sapient.

B2B 52

B2B User Testing Research Software Product Research 52

Business of Software Conference

NOVEMBER 30, 2020

So I use it as a forcing function to clarify my thinking around a thing that I’ve been doing both when I was a VP marketing, working inside companies, but also as a, as a consultant, a thing that I’ve been doing with my clients a lot. And you jump into a demo, and you demo all the features. And this works.

Research Software 64

Research Software User Testing Positioning Product Research 64

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. Consulting: Our experts can help you get a holistic overview of your product development process.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

APRIL 7, 2021

Get a demo today! You will also know your key differentiating factor from the competition and should try to get every user to test it out. To learn more about how you can do this through Userpilot, book a demo today ! Find out how easy it is with a free product consultation. Session Duration.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Userpilot

APRIL 30, 2024

That’s just a couple of questions I asked Krzysztof Szyszkiewicz and Jakub Jukowski of Valueships , a leading pricing optimization consultancy. Book a demo to learn how to use it to deliver more value. Three to four pricing tiers or JTBD -based plans differentiated by features and value will do. Set prices based on value.

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

Mironov Consulting

MAY 2, 2019

So we invest first in sketches, paper prototypes, clickable demos, and other low-cost design artifacts. Hardware companies tend to use software as a way to prop up hardware prices: remote diagnostics or cloud analytics or improved interfaces are included for free to differentiate our hardware from competitors.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

JULY 27, 2022

Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition. Book a demo to learn more! Named after the Boston Consulting Group, the BCG Matrix is a model that classes a product according to its growth rate and market share.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Reveal

AUGUST 15, 2022

In this article, we will compare features, integration options, pricing, and more, so you can understand how Reveal and Logi Analytics stack up against each other in order to differentiate the solution that will best answer your business needs. Request a Demo. Harness the Power of Data.

Embedded Analytics 52

Embedded Analytics Data Visualization Analytic Tools Reporting Tools 52

Business of Software Conference

OCTOBER 11, 2023

Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom. EX: Same product for utilities and retail, both had the same differentiated value of needing it to keep transactions going.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Product Management University

FEBRUARY 25, 2020

The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. Short of doing their own demos, most salespeople don’t need a lot of detailed product knowledge. The solutions narrative helps salespeople engage with a more consultative approach.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Mironov Consulting

SEPTEMBER 23, 2023

Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.  Work Heavy use of third-party connectors and instrumentation to keep our scarce development energy on differentiation.

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Intercom, Inc.

JULY 4, 2019

That’s why we asked Josh Seiden , a well-known product consultant and author, to join us on the podcast. One of the topics that has come up recently in my consulting is this idea of outcomes. I was actually struggling to differentiate. If we implement a new feature, how will customer behavior change in a meaningful way?”.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Agile Velocity

JUNE 14, 2023

How I would differentiate, just off the cuff, is Digital. So those are a few different ways I would differentiate the different flavors of transformation. Not just we will show up at a demo every once in a while when you have something to show us. What do they want to dial up in terms of their marketing focus?

Agile 59

Agile Customer Experience Technical Review Leadership 59

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.).

Reporting Tools 99

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 99

ProductPlan

MARCH 5, 2021

Driving Agile ceremonies, including planning, grooming, demos, and retrospectives. You’ll be consulted for advice on the process, relationships, tactical moves, etc., Writing stories that articulate work to be done by Engineering in support of solutions and production support. You might not need hands-on product experience.

User Testing 132

User Testing Product Research Product Management Product Manager 132

ProductPlan

MARCH 5, 2021

Driving Agile ceremonies, including planning, grooming, demos, and retrospectives. You’ll be consulted for advice on the process, relationships, tactical moves, etc., Writing stories that articulate work to be done by Engineering in support of solutions and production support. You might not need hands-on product experience.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.).

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. And then they jump into a demo. So they showed me this demo of this thing and it’s cool. April is returning to BoS in 2020! Thank god!)

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Userpilot

JANUARY 11, 2024

The Ivory Tower : teams that stop consulting customers build products that don’t meet market needs. Book the demo! Take time to look for more innovative solutions that will differentiate you from competitors. If you want to learn more about how Userpilot can help you overcome the dysfunctions, get the demo!

Data Visualization 119

Data Visualization Feedback Software Analytic Tools User Testing 119

Johanna Rothman

NOVEMBER 30, 2021

When to give into demands to demo (“I haven't tested!”) I'm pretty sure that the people who have trouble with female consultants don't hire me. HR and too many managers have no idea how to differentiate the real performers from the people who talk a good game. The small-c team culture was great. Laugh all you like.

Software Review 126

Software Review Technical Review Reporting Tools Certifications 126

Mironov Consulting

MAY 1, 2017

Every disease needs some symptoms so that we can do a differential diagnosis. We know that Sales wants Product on every demo and customer call; Engineering has a full calendar of agile ceremonies; Marketing expects web-ready success stories and lots of booth duty; Support escalates dozens of hot customer issues.

Reporting Tools 94

Reporting Tools Analytic Tools Customer Experience Feedback Software 94