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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

Keep on reading to learn about his journey into product management , his recommended newsletters and podcast episodes, and his top tips for product management success. Try Userpilot and Take Your Product Management to the Next Level Get a Demo 14 Day Trial No Credit Card Required Who is Lenny Rachitsky?

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B2B Product Manager Magazine December 2020

Product Management University

Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps. View the magazine. In This Issue.

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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Book a demo to learn more. But what about the customer on the opposite end?

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5 Truths of Building a Product Launch Strategy

Amplitude

Your product positioning should focus on what differentiates your product from those competing products or services. If there’s something your product does demonstrably better, use the benefit(s) derived from that feature as a key component of your launch strategy.

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The Ultimate Guide to Product Management for SaaS – SaaS Product Management explained by 10 SaaS PMs

Userpilot

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. The nature of SaaS implies that your customer is constantly re-evaluating your product — weekly, monthly, or yearly. Switching has become easier.

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SaaS Product Localization Strategy: The In-Depth Guide

Userpilot

A product localization strategy should cover all the aspects of UX like marketing , sales , features , or UI changes. If you’re looking for help with localizing your in-app experiences, get in touch with Userpilot for a Demo! Get a demo and see how you can apply localization to your in-app checklists, resource center and more!