Product Management University

DECEMBER 17, 2020

Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Book a demo now to begin. Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion funnel leak? Wrong acquisition channels.

Data Visualization 95

Data Visualization User Testing Analytic Tools Feedback Software 95

Userpilot

JUNE 20, 2023

The Lean Product Playbook by Dan Olsen focuses on addressing real customer needs through Lean Process. Product-led Growth by Wes Bush: explores product-led growth strategies for effective onboarding. You can book a Userpilot demo to implement the lessons from these must-led onboarding books effortlessly.

Onboarding KPIs 88

Onboarding KPIs Feedback Software Research Software Books 88

Product Management University

JULY 31, 2023

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. Are Sales Engineers and Solution Consultants the Same? Answer RFPs – mostly the product sections. Sales quotas?

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Feedback Software Consulting Engineering Technical Review 130

Product Management University

JUNE 9, 2021

Implementing an Outcome-Based Product Enhancement Proces s will teach product managers how to prioritize based on measurable customer outcomes, making feature prioritization straightforward and objective. Register today and take the first step in creating a value-based product culture. Our team completed this course together.

Product Management 130

Product Management Product Manager B2B Management 130

Product Management University

MARCH 14, 2017

The Body Part: Product Demos. The Protective Pad: Pre-Sales Consultant / Solution Engineer. In many companies, product demos are a second string job for anyone with product expertise. The Protective Pad: Client Services Consultant. Don’t injure your team before they even take the field.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

Userpilot

JANUARY 6, 2023

That is the question that many product managers and marketing managers need to tackle to choose the best pricing strategy for their SaaS products. That’s exactly what Jana Frejova , Product Marketing Lead at Spendesk Spendesk , discussed in her recent presentation at the Product Drive Summit 2022 organized by Userpilot.

Customer Experience 83

Customer Experience User Testing User Friction Product Research 83

ProductPlan

FEBRUARY 8, 2022

Who’s Responsible for Product Launch Management? In most larger organizations, product marketing will lead the product launch effort. So, the product marketing team needs to work closely with the product manager to coordinate the details. Marketing and sales enablement. Public relations.

Product launches 40

Product launches Customer Experience Management Management 40

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Book a demo to learn more. But what about the customer on the opposite end?

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Feedback Software User Testing Research Software Data Visualization 80

Userpilot

JULY 15, 2022

Book a Userpilot demo to learn how Userpilot can help you learn more about your users and increase user loyalty. Likewise, about 75% of B2B buyers consult social media when making decisions. Coming home, this person goes directly to the tool’s website, explores its features, and books a demo.

Analytic Tools 90

Analytic Tools Research Software Feedback Software Data Visualization 90

bpma ProductHub

DECEMBER 12, 2016

I’ll admit that early stage startups don’t always (think that they) need product managers BUT that’s not always the case. Heck, you could even start your own startup (after all, you do know a thing or two about product-market fit and how to create products, don’t you?). Your career will thank you!

Research Software 150

Research Software Product Management Product Manager Startups 150

Userpilot

OCTOBER 7, 2021

If you're new to product marketing , you'll probably need to acquire a certain degree of familiarity with Pendo product tours. In fact, we would encourage you to have a good look at all the user onboarding software products on the market to see how they compare to each other.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Customer Experience 94

Userpilot

JULY 9, 2021

The Lean Product Playbook by Dan Olsen is a practical guide on implementing the Lean Product methodology based on years of Olsen’s consulting work. New in – Best New Product Management Books in 2021. Product Management Books #1 – Continuous Discovery Habits [NEW! ]. Marty Cagan, Author of Inspired.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Userpilot

JANUARY 25, 2022

If you want to build onboarding patterns without having to code, sign up for a Userpilot demo today! Onboarding in general can be understood as the art of teaching new and existing users how to derive value from your product. Get a demo today! If you want to learn how to do this, grab a Userpilot demo today! #2

Research Software 86

Research Software Customer Experience User Testing Product Research 86

Amplitude

FEBRUARY 1, 2021

Internal Alignment Is Key for Executing Your Product Launch Strategy. Product managers and product marketing managers often share most of the responsibility for coordinating product launches. After all, an effective product launch needs a tailored sales approach and marketing strategy.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Actuation Consulting

JUNE 24, 2019

Marketing Collateral – What support materials will be needed? Sales tools, demos, and training requirements – How will you equip your sales force to clearly communicate your product’s value and uses? Advancing the Profession of Product Management website I consulting I training I toolkits I books I blog I twitter.

Strategy 56

Strategy Development Product launches Advertising 56

Userpilot

APRIL 1, 2022

A product localization strategy should cover all the aspects of UX like marketing , sales , features , or UI changes. If you’re looking for help with localizing your in-app experiences, get in touch with Userpilot for a Demo! Get a demo and see how you can apply localization to your in-app checklists, resource center and more!

Research Software 96

Research Software Feedback Software User Testing Product Research 96

Userpilot

AUGUST 26, 2021

Bear in mind being data-driven also includes tracking metrics on how you're performing product management. For example, Sue Raisty, Product Management Consultant and CEO at Sure Product Consulting, recommends tracking the number of meaningful touchpoints a product manager makes with customers per week.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing?

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

Under 10 Consulting

JUNE 6, 2019

Drucker, American management consultant. In my first job in product management, I was based in DC and my developers were based in California. In this scenario, product management tends to get pulled into a technical support role for the marketing and sales teams, providing content for demos, presentations, ebooks, and sales enablement.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40

PMLesson's Ace the PM Interview

FEBRUARY 7, 2022

You should be sure to do the following in your first 90 days as a PM: Review all the documentation for your product. When it comes to your first days as a product manager, there are two primary things you should learn as much as you can about.

User Testing 52

User Testing Onboarding KPIs User Friction Weak Development Team 52

Userpilot

JULY 30, 2021

The product manager role can vary greatly, especially because of factors like: Company size and company culture. Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). Product leadership style. In general, these are the responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

OCTOBER 26, 2021

Product teams are responsible for designing and building a product that offers users value and is easy to use. Under that umbrella, you have: Engineering as the people who physically write the code for the product. Product management acting as the gatekeepers to the whole product process and strategy. Conclusion.

Customer Experience 90

Customer Experience Analytic Tools Feedback Software Onboarding KPIs 90

Userpilot

AUGUST 16, 2022

could be: “Serve 1 million businesses to influence 1 billion lives” A similar goal had been adopted by the tech consulting company CommGate. The short-term tasks can include executing the various aspects of a product-led growth campaign to boost sales and improve the brand reputation. For a B2B SaaS business, a B.H.A.G

Feedback Software 94

Feedback Software Research Software Framework User Testing 94

Userpilot

JUNE 17, 2022

For instance, a product manager can set a particular target after consulting with one or more subordinates. The image below is part of the Product Marketing Alliance’s OKRs report. Get a Userpilot demo , and see how you can boost your SaaS growth. Establish feedback loops.

Feedback Software 52

Feedback Software Product Research Customer Feedback Reporting Tools 52

Product Management University

OCTOBER 17, 2023

All the work you’ve done upstream is now going to pay huge dividends downstream on the product marketing and sales enablement front. Training salespeople on the customer is far more important than training them on the products (unless account executives do the demos too).

Product Research 130

Product Research Customer Experience Positioning Management 130

Mironov Consulting

APRIL 19, 2017

Driving agreement about what’s generally part of the product manager’s responsibilities and what’s not. Sales should do most product demos (not Product); Engineering should do QA testing (not Product); Marketing should design customer collateral (not Product).

User Testing 40

User Testing Customer Experience Agile Roadmap 40

Alchemer Mobile

NOVEMBER 10, 2022

Check out this webinar with our friends at Rightpoint talking about all of the steps product managers need to take after an app launch. A global consulting firm built for the 2020s, Kin + Carta helps make the journey to becoming a digital business as profitable, tangible and sustainable as possible. Watch the full video here.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

MAY 14, 2021

If you’re a new product marketer , it might be tempting to try to include every question under the sun in your onboarding survey. What steps over your career have ultimately led you to our product? Don’t ask customers a question that they’ll have to consult a team member about before answering. Keep it short.

Feedback Software 52

Feedback Software Onboarding KPIs Product Research Data Visualization 52

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And you jump into a demo, and you demo all the features. For us, it works because it’s easy, we’re very comfortable with demoing features. And they jump into the demo. Upcoming Events.

Research Software 64

Research Software User Testing Positioning Product Research 64

Userpilot

JULY 27, 2022

Finally, when in decline, turn to international markets, pivot your product, or adjust your pricing to aid your survival. Userpilot gives you invaluable insights that help you identify and harness your product life cycle. Book a demo to learn more! What is a Product Life Cycle? Product Lifecycle vs. BCG Matrix.

User Testing 92

User Testing Feedback Software Analytic Tools Research Software 92

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

AUGUST 14, 2023

The 6 key growth marketing metrics are customer acquisition cost, conversion rate , activation rate , product adoption rate , customer lifetime value , and retention rate. Get a Userpilot demo to execute the most effective growth marketing strategies, drive users across the customer journey, and boost business growth.

Onboarding KPIs 89

Onboarding KPIs Strategy Marketing User Testing 89

Mironov Consulting

JULY 28, 2022

The Product/Development side of the organization [product, engineering, design, first-line support, product marketing] deals with cumulative impact across all customers and prospects , including everyone who is still paying to use any version of any products.     Aggregate outcomes.  (e.g.

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Mironov Consulting

SEPTEMBER 23, 2023

Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.  Work  Work is quantified in hours, days, or projects.  Clients Reducing strategic conflicts at the executive level.  I

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80