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Pre-Product Market Fit: Ten Great Books for Product People

The Product Coalition

If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Competitive analysis: “Blue ocean” (Kim, Mauborgne) Don’t get stuck into consulting matrixes. To build your first product you don’t have to read anything.

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Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Identify and segment negative users who sign up for your product.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. Julian Dunn is a senior product manager with Chef Software where he. The Product Guy. About Julian Dunn.

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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

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Creating a Competitive Analysis Matrix

Actuation Consulting

Four Things a Basic Competitive Analysis Matrix Will Include: 1 – High-level Feature Sets – Group the features that are related together to simplify the matrix. 2 – End-to-End Customer View – Don’t get off track by including just characteristics of the physical product. Advancing the Profession of Product Management.

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Problem Solving as a Product Manager

The Product Guy

Even within the features, the differentiation between must have, good to have and convenience use cases become blurred resulting in constantly changing scope, which added to the frustration of UX and development teams. Rashid works as a product manager, focusing on small business segment, at ADP Canada. The Product Guy.

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Email isn’t dead, but superior tools are emerging , like groups that allow one company to share documents with another with time to review – or inter-company chat where a lot of people can look at an issue simultaneously and discuss it in real time. What’s your differentiator? It’s important to find your niche.