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Pre-Product Market Fit: Ten Great Books for Product People

The Product Coalition

Competitive analysis: “Blue ocean” (Kim, Mauborgne) Don’t get stuck into consulting matrixes. It gives you a way to identify your value propositions to differentiate. ??????????? Plan your product: “story mapping” (Nielsen Norman Group) Often teams rely on lengthy requirements documents to move from a vision to a product.

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Finding Great Product Managers

The Product Coalition

Slightly less useless are the case interview formats used by many top-tier consulting firms. For candidates passing the structured portion of an interview in equally flying colors, the questions they ask and the observations they make can be a key differentiator. Hire smart people by posing some analytical questions.

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How we ensure alignment between sales and product

Intercom, Inc.

Marketable – be attractive enough to differentiate itself from competitors. Usable – you can’t build features with no cohesive vision that need layers of solution consultants to walk every new customer through them. Segment – what customer group does this first occur in? You need to differentiate.

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Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

Product management consultant Daniel Zacarias has assembled 20 prioritization techniques into the collection and grouped them into two areas: external/internal and quantitative/qualitative techniques. For example, feature choice is a balance of differentiating a product from its competitors while meeting existing customer needs.

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Rework Online Training Part 1: What Training Is

Johanna Rothman

Then, you got broken into working groups with too many people and not enough time to discuss a specific topic. Here's how I differentiate the terms: A class includes discussions, polls, or some other interactions. I break apart the content into real-time work together and in small groups. I might create pre-work.

Seminar 91
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Building an Effective Product Feedback Loop

The Product Guy

What channels, methods or tools do you use to collect the raw data and (tools like getfeedback allow widgets in app/ on web to collect feedback but open the flood gates and user research groups can suffer multiple types of biases, and depending on the incentive can lead to subjective feedback. I find this consistent in product.

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Value Engineering and Build vs. Rent

Mironov Consulting

 Renting (licensing) means we can put more of our own effort into market differentiators. So a first pass at value engineering – doubling down on our core tech and market differentiation – might look like this: Logistics Apps HR Apps Agile Apps Security Apps CRM Apps We’re in the Logistics software business build?