Product Management University

MARCH 30, 2023

Marketers generally answer that question by dividing potential customers into groups based on shared characteristics. By grouping your market segments based on industry, you’re able to find commonalities in their goals and business needs and remove any extraneous qualifiers that might alienate them in a traditional marketing strategy.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

FEBRUARY 12, 2024

That credibility is often what differentiates you in the end. Think Outside The Box and Try Something Different In my first product marketing job, our company had a system extensions group. Competitive Differentiation The lead story here is not a feature comparison matrix. Our sales numbers backed it up!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

The Product Coalition

AUGUST 12, 2023

Our brains instinctively group similar elements. Elements that are close together are perceived as belonging to the same group. Likewise, elements that share visual attributes such as color, shape, or size are grouped together. “In Gestalt in Action: Proximity and Similarity Imagine scanning a page filled with various elements.

Product Management 110

Product Management Product Manager User Friction Management 110

Roman Pichler

AUGUST 11, 2020

Target Group is (too) Big and Heterogenous. Problem : A very big and diverse target group makes it hard to formulate a crisp, compelling value proposition and strong standout features. More Information : Make Your Product Stand Out with the Strategy Canvas , Eliminate Features to Differentiate your Product , and Strategize , pp.

Vision 300

Vision User Testing Research Software Product Research 300

Haines-Group

OCTOBER 11, 2023

OutCOMEs Not OutPUTs The Problem Many product groups operate largely as feature factories, with the team working hard to output every feature imaginable according to an exhaustive roadmap. A product team with an outcome focus drills deep enough to unearth those latent needs and, in turn, opens the door for differentiated innovation.

Feedback Software 78

Feedback Software Customer Feedback Differentiation User Testing 78

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

MARCH 27, 2024

In terms of design, it must be differentiated from the primary menus, including colors, fonts, and placements. This navigation style works best when there’s a wide array of content that can be categorized into groups or hierarchies. The idea is to offer users additional navigational paths without disrupting the user experience.

Feedback Software 105

Feedback Software Research Software Data Visualization Product Research 105

Roman Pichler

MAY 3, 2023

Will it better serve an existing target group, or will it help you reach out to a new market or market segment ? Will the technology help you better differentiate your product ? Or will it help you satisfy a new one? Will it help you create new standout features or strengthen existing ones? Will it affect the business goals?

Research Software 230

Research Software Technical Review Technology Product Research 230

The Product Coalition

DECEMBER 11, 2023

Two different groups. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. A purpose that resonates with the company’s audience can drive customer loyalty and brand differentiation. Two different audiences. Or so we thought.

Roadmap 124

Roadmap Healthcare Reporting Tools Software Review 124

Haines-Group

SEPTEMBER 19, 2023

You may find that the technology person is focused on getting specifications on the box, while the marketing person drives toward the value-proposition and the salesperson comes up with points of competitive differentiation. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible? Proceed to Messaging.

User Testing 78

User Testing Product Research Differentiation Construction 78

TechEmpower - Product Management

JULY 24, 2023

How will you differentiate from these? For example, you might want to offer a discount to a given group to provide incentive. Are users otherwise grouped by the system, maybe by background (employer, university) or preferences? What are your key Startup Metrics ? How do you make your money? How do you measure success?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. The parity product market is driven by price differentiation.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

APRIL 29, 2024

TL;DR Segmentation is a process of grouping customers by shared characteristics. Psychographic segmentation groups individuals according to their lifestyles, interests, and personality traits. Loyalty segmentation differentiates customers based on their loyalty levels to identify product advocates. Let’s dive in!

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

The Product Coalition

OCTOBER 13, 2022

It gives you a way to identify your value propositions to differentiate. ??????????? Plan your product: “story mapping” (Nielsen Norman Group) Often teams rely on lengthy requirements documents to move from a vision to a product. Competitive analysis: “Blue ocean” (Kim, Mauborgne) Don’t get stuck into consulting matrixes.

User Testing 130

User Testing Books Product Marketing Marketing 130

Roman Pichler

AUGUST 15, 2023

For example, the target group might be too big and diverse; there might be too many needs stated and they are too unspecific; the business goals might be unclear; or the standout features might be weak. This might be the risk of addressing the wrong target group or need. Competition: Is your product still sufficiently differentiated ?

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Alchemer Mobile

JULY 11, 2019

According to 280 Group research and our experience working with product managers for over 20 years, you must become an expert on what your customers really need and how you can differentiate your product from the competition. Recently, 280 Group conducted the largest survey of its kind amongst product management professionals.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Intercom, Inc.

JANUARY 28, 2019

Marketable – be attractive enough to differentiate itself from competitors. Segment – what customer group does this first occur in? You need to differentiate. First, for a product to truly be considered successful, among other things it has to be: Valuable – solve a real problem people are willing to pay for.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

Intercom, Inc.

MAY 19, 2020

As an engineer, UX designer, product manager, and startup advisor for more than 20 years, VP of Product at the Business Talent Group Laura Klein has seen it all , and written the books to prove it: UX for Lean Startups and Build Better Products. Laura Klein on improving chemistry in product teams.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

The Product Coalition

SEPTEMBER 29, 2020

We design brilliant solutions to the problem, invest a lot of effort in A/B testing, focus group interviews, and whatnots. The 20% sometimes becomes your Differentiator. Innovative features tend to get copied fast, differentiators rapidly becoming basics. How you handle your 20%, hence could differentiate your product.

User Testing 129

User Testing Customer Experience Product Research Differentiation 129

bpma ProductHub

FEBRUARY 17, 2018

It has affected everything from how they think about prioritization, to architectural roadmaping, to even how their Product Management group is organized. Additional Presenter: Joe Pelletier , Director of Product Management at Veracode.

Differentiation 150

Differentiation Roadmap Presentation Events 150

Product Talk

NOVEMBER 8, 2023

Product leadership coach Petra Wille became fascinated with the idea of Communities of Practice because in her experience, they were the differentiating factor between companies that had successful product orgs and those that didn’t. It’s a group of people that want to learn around a shared topic. I think it can be that broad.

Product Research 214

Product Research Books Research Software Analytic Tools 214

The Product Guy

AUGUST 13, 2020

In one of the earlier sessions with my mentor, we spent a lot of time talking through the business model, various groups in the organization, their responsibilities, engagement model and what the customer experience is at the end of the day. Sign up to be a Mentor today & join an elite group of product management leaders!

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

NOVEMBER 30, 2023

Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Interviews and focus groups.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

JANUARY 16, 2024

Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. Can we identify underserved or niche user groups with specific needs? How can we differentiate our product from existing solutions? price matching, undercutting, or differentiation)?

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Consequently, it can differentiate your product in the market and give you an edge over competitors. This makes it easier to acquire new customers and command premium prices. Second, it gives insights into the competitive landscape.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Haines-Group

DECEMBER 28, 2023

Note, however, that these interviews must be of comparable types of people, not disparate groups. Everyone with similar attributes is represented by one persona because that group all have very similar problems and so similar kinds of solutions and communications will resonate with all. Personifying Needs A quick word about personas.

Customer Feedback 78

Customer Feedback User Testing Customer Experience Product Research 78

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen. It could be user interviews and focus groups, it could be fake door tests , surveys, or beta tests.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

OCTOBER 6, 2022

Identifying the links between features, advantages and benefits also helps to differentiate the product for different target markets. Advantages help understand how various features can differentiate the product. Mapping out the feature advantages and benefits also helps to develop a consistent product differentiation strategy.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Feedback 97

Userpilot

OCTOBER 21, 2022

Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. Product differentiation is a must for product managers. Product differentiation is a must for product managers. How can you differentiate your product?

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. Apart from price, we can differentiate our products based on superior design, quality, reliability, or services you provide. And never stop innovating.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Haines-Group

JANUARY 26, 2024

Part of that difference is due to the fickle nature of consumers, but about 40% of the differential is due consumer’s higher involuntary churn. Use this data to create a dashboard that classifies customers into groups by churn rate so you may monitor and take action on customers when their metrics dip to levels that signal risk of churn.

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

The Product Coalition

FEBRUARY 3, 2022

Determine Your Target Customer We start with defining our target group. You might need to create more than one persona to get better clarity of your target group. It’s better to differentiate 1–3 different personas than one based on “average”. We also differentiate ourselves by pursuing a different set of delighters.

User Testing 138

User Testing Product Research Product Marketing Customer Experience 138

Userpilot

APRIL 8, 2022

Joanna has been listed as one of the top start-up female founders in Europe by Forbes and The Hundert and she is also a member of the EY Winning Women European group. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. A group of passionate users in our social media and forum communities drives our roadmap and and helps us understand the problems we need to solve.

Artificial Inteligence 109

Artificial Inteligence User Testing Feedback Software Customer Feedback 109

The Product Coalition

JUNE 11, 2023

For candidates passing the structured portion of an interview in equally flying colors, the questions they ask and the observations they make can be a key differentiator. The candidate asked questions that show they did their research, made some interesting and some seriously deep and well-considered points.

Product Research 132

Product Research Technical Review Data Visualization Product Management 132

The Product Coalition

AUGUST 16, 2022

Then you may want to group them. If you want to go deeper on how to present comparison tables and think about them, the Normal Neilsen Group has a detailed discussion of comparison tables. #6 You will ideally want to break the competitive landscape up into key sectors or competitor groups.

User Testing 108

User Testing User Friction Customer Feedback Customer Experience 108