280 Group’s Top Product Management Blog Posts of 2018

280 Group

Brian Lawley, Founder of 280 Group, shares his video explaining the three crucial secrets to successful Product Management. The post 280 Group’s Top Product Management Blog Posts of 2018 appeared first on 280 Group.

Blog 190

What if Other Groups set Prices

The Product Bistro

One of the most difficult part of a product manager’s job is pricing. Too low and you don’t make enough money (or leave money on the table), too high, and the product fails to take off. Getting it just right is part alchemy, part luck, and often just a bit of a guess. There are […]. product management pricing

Why Are Product Managers Moving Away From Focus Groups?

The Accidental Product Manager

Focus groups are the way that product managers used to find out how customers felt about their product Image Credit: RSNY. What’s Better Than A Focus Group? Let’s all agree on just exactly what a focus group is.

The competitive advantage of BPMA sponsored groups

bpma ProductHub

By Lisa Sieverts – The BPMA sponsors many different groups that provide practical educational and workshop type events. The Agile Product Open meetup is one such group that is dedicated to advancing the principles and practices of product management.

How to Package and Price Embedded Analytics

9Packaging Decision Framework Determining Tiers Next, group each of the features from your product roadmap (represented by dots and dotted cirlces) on the framework, suggesting possibilities for structuring your analytic enhancements. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS.

How to ship a great app (by using target groups)

The Product Coalition

By defining who your target group is, you can focus on the users that actually use your app and through that, save time and money. Impact of defining a target group A target group is the core set of users of your app. Who is your target group?

Product Love Podcast: Bob Moesta, Founder and CEO of The Re-Wired Group

ProductCraft

This week on Product Love I sat down with Bob Moesta, the founder and CEO of The Re-Wired Group. The post Product Love Podcast: Bob Moesta, Founder and CEO of The Re-Wired Group appeared first on ProductCraft by Pendo.

Why are Focus Groups so Sad?

Generation Focus

Have you every participated in a focus group? Focus groups can be quite sad. Drab locations, boring surveys, and groups of respondents who obviously want to collect compensation and leave as soon as possible. So why aren't focus groups?

The 280 Group’s Top Product Management Blog Posts of 2016

280 Group

Here at the 280 Group we have been maintaining a Product Management blog for over a decade Every year we produce articles that we hope our readers find interesting and useful. The post The 280 Group’s Top Product Management Blog Posts of 2016 appeared first on 280 Group Product Management. We felt that 2016 was likely the best year yet for our Product Management Blog so we would like to share with all of you the top 10 most visited posts of the year.

Blog 137

TEI 178: How to create a guided directed learning group to accelerate product management in your organization – with John Spero

Product Innovation Educators

It is a study group approach you can facilitate with a group of product people in your organization. My guest calls them Group Directed Learning experiences. It is also a tool I have been using for many years with groups. 2:55] What is a self-directed learning group?

Product Management Excellence: Data-Driven Insights into High Performance

Speaker: Jeff Lash, VP and Group Director, Product Management, SiriusDecisions

What do high performing Product Management teams do right? SiriusDecisions has conducted research into highly successful organizations, looked at the data, and identified the key characteristics that separate the top performers from everyone else.

UserTesting success story: XO Group Inc. improves the wedding planning experience

UserTesting

XO Group Inc. , a leading media and technology company with brands The Knot, The Nest and The Bump, publishes multimedia content that inspires, informs, and cheers on people as they plan for some of the biggest moments of their … The post UserTesting success story: XO Group Inc.

UserTesting success story: XO Group Inc. improves the wedding planning experience

UserTesting

XO Group Inc. , a leading media and technology company with brands The Knot, The Nest and The Bump, publishes multimedia content that inspires, informs, and cheers on people as they plan for some of the biggest moments of their … The post UserTesting success story: XO Group Inc.

Product Management needs to tackle objections before they are raised at steering group meetings.

All About Product Management

As a product manager I need to tackle objections before they arise at the product steering group meeting so that key decisions are made in a timely fashion. Marty Cagan The product steering group is designed to do exactly what is says on the can and that’s to give a steer to product management regarding the products direction. One way to do this is to tactfully suggest the discussion continues when the group reaches the last agenda item: any other business.

3 Ways to Apply Lean Product Management Right Away

280 Group

280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. The post 3 Ways to Apply Lean Product Management Right Away appeared first on 280 Group Product Management.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

In this webinar, Tom Evans of 280 Group will share insights and lessons learned to better help you understand how to integrate strategy into your analytics discussion.

Forecasting – A Product Management Task

The Product Bistro

Being at the center of the organization, Product Management is the logical focal point for this activity, even though it requires input from groups outside their control. The role of Product Management brings many responsibilities, some great, some awful, and many that are just “there” One of the “there” responsibilities is forecasting.

Featured Product Management Consultant: Leslie Bixel

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant who discusses a number of Product Management issues. The post Featured Product Management Consultant: Leslie Bixel appeared first on 280 Group Product Management.

Women in Product Management: Diana Benli, VP Product Management at Cognizant

280 Group

For our third installment of the Women in Product Management Series I interviewed Diana Benli, VP Government Programs Product Management at Cognizant in the TriZetto Healthcare Products Group.

Assessment of Individual Product Manager Skills

280 Group

In this special video, 280 Group Founder and CEO, Brian Lawley, talks with Consultant/Trainer, Bill Haines, about an invaluable system he invented. Often times at 280 Group we’ll have managers or director or VPs come to us and they’ll want to do an assessment of their team.

Making Better Use of Engineering Teams

bpma ProductHub

By Mark Littlewood – Business of Software hosted Marty Cagan, founder of Silicon Valley Product Group earlier this year in London for a talk based around the new edition of his book, Inspired: How to Make Tech Products Customers Love. He made six primary points on making better use of engineering teams. Provide Engineers with Full… Product Strategy

Featured Product Management Consultant Interview: Phil Burton

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. The post Featured Product Management Consultant Interview: Phil Burton appeared first on 280 Group Product Management.

10 tips for new leaders

Lead on Purpose

You have a group of people who have grown accustomed to doing things a certain way. Leading a new team comes with challenges. They may or may not have liked their departing manager. You may or may not have worked … Continue reading → Leadership Learning Uncategorized motivation relationships

Featured Product Management Consultant: Ken Feehan

280 Group

I love jumping into a group of smart people and helping them unlock something that deep down, they already know to be true. The post Featured Product Management Consultant: Ken Feehan appeared first on 280 Group Product Management.

New Product Management For Dummies Book Now Available

280 Group

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group.

Books 249

Dog Whistles

The Product Bistro

They come from all groups. Dog whistles. Sub sonic (or conversations you shouldn’t hear) sounds that make the hairs on the back of your neck raise. Every profession has some, product management or product marketing are clearly no different. There are some things you hear that instantly get your hackles up. They all mean trouble […]. product management warnings

3 Secrets to Successful Product Management

280 Group

Brian Lawley is the CEO and Founder of 280 Group and an author of 5 best-selling books including Product Management for Dummies. The post 3 Secrets to Successful Product Management appeared first on 280 Group Product Management.

Definition of Minimum Viable Product

280 Group

Here we have Greg Cohen, author of Agile Excellence for Product Managers and Lean/Agile Product Management expert from the 280 Group staff. The post Definition of Minimum Viable Product appeared first on 280 Group Product Management.

3 Tests for Great Product Messaging

280 Group

For this topic we have brought in one of 280 Group’s senior consultant and trainers, Bill Haines. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

The Secret to Great Product Management

280 Group

For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework.

1 Surefire Way to Get Sales Reps on Your Side

280 Group

In this video, 280 Group CEO and Founder, Brian Lawley hosts Dave Dersh, one of the best sales reps Brian has ever worked with. The post 1 Surefire Way to Get Sales Reps on Your Side appeared first on 280 Group Product Management.

Women in Product Management: Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes

280 Group

The post Women in Product Management: Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes appeared first on 280 Group Product Management.

Help Salespeople Tell the Story of Your Product

280 Group

In this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer. The post Help Salespeople Tell the Story of Your Product appeared first on 280 Group Product Management.

Issues Faced at the End of the Product Lifecycle

280 Group

280 Group’s Director of Products and Services, Pamela Schure is here to talk with Consultant and Trainer JF Ouellette about the end of the Product Lifecycle. The post Issues Faced at the End of the Product Lifecycle appeared first on 280 Group Product Management.

Women in Product Management: Jennifer Lyons, Product Management Consultant

280 Group

The post Women in Product Management: Jennifer Lyons, Product Management Consultant appeared first on 280 Group Product Management.

Digital Transformation and Product Management

Roman Pichler

For some companies, this means introducing a new department or group , creating new roles, and career plans. The changes required to establish a product management group are far from trivial, and they require executive management support, as I discuss in more detail below.

Report templates for less status meetings

Folding Burritos

It groups tasks by type, which you can then filter by whichever statuses that mean “In Progress” to you. Since the process below already produces a changelog grouped by issue type, to make it more readable, you should now have the time to create proper release notes.

Creating a culture of persistence

Lead on Purpose

Too often the news trumpets the reasons why certain groups don’t get what they want, and they showcase how those in authority are responsible … Continue reading → Purpose action gratitude growth perseverance persistence progress success teamworkWe live in a world that makes it increasingly easy to justify failures and abdicate responsibility.

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Understanding Customer Needs: Problem vs. Solution Space

280 Group

The post Understanding Customer Needs: Problem vs. Solution Space appeared first on 280 Group Product Management. This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs.