280 Group Proudly Announces Online OPM

280 Group

280 Group announced today availability of a new offering, Online Optimal Product Management and Product Marketing (Online OPM). 280 Group is launching Online OPM with a $500 discount coupon that makes this course offering available for only $2495.

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How To Lead UX Research Focus Groups

The Product Coalition

Focus groups that are steered through the lenses of user experience design and user testing Continue reading on Product Coalition ». insights research ux focus-groups interview

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280 Group Proudly Announces New & Innovative Digital Product Management Course

280 Group

280 Group today announced the availability of a new offering, it’s Digital Product Management (DPM) course. Whether taken live online or in-person, students will benefit from the experience of a seasoned Product Management expert that is the hallmark of all 280 Group training.

Best Product Management Training Courses from 280 Group

280 Group

While other training companies may offer their own “certifications,” 280 Group courses prepare you for an independent, third-party industry-standard certification with AIPMM. 280 Group offers three comprehensive training courses to up-level your skills.

How to Package and Price Embedded Analytics

9Packaging Decision Framework Determining Tiers Next, group each of the features from your product roadmap (represented by dots and dotted cirlces) on the framework, suggesting possibilities for structuring your analytic enhancements. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS.

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

The post 280 Group Finalists in Product Management Today MVP Awards 2020! appeared first on 280 Group. Celebrating the Nominations. We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards !

What if Other Groups set Prices

The Product Bistro

One of the most difficult part of a product manager’s job is pricing. Too low and you don’t make enough money (or leave money on the table), too high, and the product fails to take off. Getting it just right is part alchemy, part luck, and often just a bit of a guess. There are […]. product management pricing

How To Group Your Competitors?

The Product Coalition

We need to start with the basics. You identified a list of competitors. They can be brands or specific products. But what to do with them… Continue reading on ProductCoalition.com ». marketing strategy business business-strategy startup

“Entrepreneurs Anonymous” with Gareth Marlow: A Peer Group for Founders

Business of Software Conference

Gareth will listen and encourage participants to share their issues and help others in the group find support to overcome the tricky problems we all face leading our businesses in good times and bad.

Group Product Managers vs. Principal Product Managers

PMLesson's Ace the PM Interview

In doing your research on the various product management tracks, you may have come across two interest titles: that of the Group Product Manager and the Principal Product Manager. What is a Group Product Manager? Which PMs Are Best Suited for Group Product Management?

Product Management Excellence: Data-Driven Insights into High Performance

Speaker: Jeff Lash, VP and Group Director, Product Management, SiriusDecisions

What do high performing Product Management teams do right? SiriusDecisions has conducted research into highly successful organizations, looked at the data, and identified the key characteristics that separate the top performers from everyone else. Jeff Lash, VP and Group Director, Product Management at SiriusDecisions and recognized product management leader, will cover the four key factors uncovered in the data that drive successful product management organizations and describe some problems that a company may see when these are not done well. You'll leave with specific, practical tips you can start to implement immediately to improve your product management team's performance in these areas.

The competitive advantage of BPMA sponsored groups

bpma ProductHub

By Lisa Sieverts – The BPMA sponsors many different groups that provide practical educational and workshop type events. The Agile Product Open meetup is one such group that is dedicated to advancing the principles and practices of product management. Groups engaged in open discussions about the topic, taking note of interesting thoughts and engaging one another for different perspectives. An Agile Product Open meetup recap.

Leo understands threat actor groups

Roy Madden

Research threat actor groups and learn more about their tactics, techniques, and procedures, without the overwhelm. That’s why we’ve taught Leo, your AI research assistant , to recognize threat actor groups. Leo recognizes threat actor groups listed on the MITRE ATT&CK framework.

Brainstorming techniques, ideas & rules for group brainstorming

Miro

Brainstorming techniques, ideas & rules for group brainstormingA comprehensive resource to help you become a strong brainstorming session facilitator. The post Brainstorming techniques, ideas & rules for group brainstorming appeared first on MiroBlog | A blog by Miro Includes brainstorming techniques, ideas, and rules to go by.Brainstorming is one of the most popular ideation techniques.

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Product in Practice: When Travel Ground to a Halt, Seera Group Used Opportunity Mapping to Discover a New Market

Product Talk

For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). Our thinking was it was too soon to start grouping as no immediate patterns or trends have emerged.”.

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Use Discovery and Delivery to Experiment Our Way to a New Normal

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Many of us are accustomed to planning for either discovery or delivery. We know how to plan for where we want to be for a product (delivery). And, we know how to plan to discover a market (discovery). Right now in 2020, those plans might not be worth anything. The world is still in upheaval—and no one has a crystal ball to know when we should plan more in-depth. Instead of planning for either discovery or delivery, we can use experiments—for all our work. When we focus on experimentation, small bets, and short feedback loops, we can create the kinds of products our customers will love.

How to write tasks vol. 4: remote focus group for marketing videos

TryMyUI

Did you know TryMyUI is a marketer's dream for remote focus groups? million testers makes getting focus group feedback for marketing videos fast, easy, and affordable! Learn how marketers and ad agencies are utilizing our platform for their focus group needs.

Women in Product Management: Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group

280 Group

For our next installment of the Women in Product Management Series I interviewed Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group. Oftentimes I’ve been focused on roles where I sit in a core central product group that works with the broader individual product teams within the organization. Then adjusting to how the group that you engage with along the way might change.

How to ship a great app (by using target groups)

The Product Coalition

By defining who your target group is, you can focus on the users that actually use your app and through that, save time and money. Impact of defining a target group A target group is the core set of users of your app. This is the group of people that you concretely have built the app for. While defining your target group you have to answer questions and make decisions. You have to understand the motivation and issues of this group.

A Message on Coronavirus from 280 Group

280 Group

As members of 280 Group, we are also members of the larger communities in which we and our clients live. The 280 Group Team. The post A Message on Coronavirus from 280 Group appeared first on 280 Group. We are living in an extraordinary time.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

3 Focus Group Alternatives To Garner Rich, Qual insights

dscout People Nerds

Are focus groups really the gold standard to gather qual insights? Here are three alternatives for your next project.

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Why Are Product Managers Moving Away From Focus Groups?

The Accidental Product Manager

Focus groups are the way that product managers used to find out how customers felt about their product Image Credit: RSNY. There are number of different ways to go about answering this question and testing our product development definition, but one way that we’ve all be using for a long time is the veritable focus group. What’s Better Than A Focus Group? Let’s all agree on just exactly what a focus group is.

Expedia Group Has a Badass New Vision. It’s Their First One, and It’s Almost Perfect.

The Product Coalition

Did you miss it? The travel tech giant just touched down with a brilliant new vision. It’s arguably their first one ever. Let’s take a look Continue reading on Product Coalition ». technology product-management startup business leadership

The 280 Group’s Top Product Management Blog Posts of 2016

280 Group

Here at the 280 Group we have been maintaining a Product Management blog for over a decade Every year we produce articles that we hope our readers find interesting and useful. The post The 280 Group’s Top Product Management Blog Posts of 2016 appeared first on 280 Group Product Management. We felt that 2016 was likely the best year yet for our Product Management Blog so we would like to share with all of you the top 10 most visited posts of the year.

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Software Equity Group Q3 2020 SaaS Valuation Update

DevelopmentCorporate

The post Software Equity Group Q3 2020 SaaS Valuation Update appeared first on Development Corporate. SEG's Q3 2020 SaaS Index report shows record valuations in spite of Covid-19 crisis. Corporate Development Private Equity SEG SaaS Index q3 2020

Product Love Podcast: David Nash, Principal Product Consultant at 280 Group

ProductCraft

Product Love · Product Love Podcast: David Nash, principal product consultant at 280 Group: alignment and product ops This week on Product Love, I sat down with David Nash, the principal consultant and curriculum lead at 280 Group, the world’s leading product management training and consulting firm.

Software Equity Group Q3 2019 SaaS M&A Update

DevelopmentCorporate

The Software Equity Group has published their third quarter 2019 SaaS M&A update. The post Software Equity Group Q3 2019 SaaS M&A Update appeared first on Development Corporate. Uncategorized SaaS M&A EV/Revenue Q3 2019 Software Equity GroupIt includes information about transaction volume, valuation multiples, and a host of other topics.

Discovery Research and Interviewing Skills with Maria Rosala of Nielsen Norman Group

UserInterviews

Maria joined us live to explain why discovery research is non-negotiable, how to conduct great interviews, and to share her top tips, methods, and tools.

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The Role of Research in CX Transformation with Kim Salazar of Nielsen Norman Group

UserInterviews

Creating a truly customer-centric company starts with CX transformation. Kim Salazar of NNg explains how user research can help

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Product Love Podcast: Bob Moesta, Founder and CEO of The Re-Wired Group

ProductCraft

This week on Product Love I sat down with Bob Moesta, the founder and CEO of The Re-Wired Group. The post Product Love Podcast: Bob Moesta, Founder and CEO of The Re-Wired Group appeared first on ProductCraft by Pendo. Bob Moesta has worked with many influential folks, including Harvard Business Professor Clay Christensen, and famous engineer Dr. Genichi Taguchi. Bob was guided and shaped by their styles, which led him to be one of the.

Focus groups: the importance of human psychology in design processes

Imaginary Cloud - Design

If we take the word of no less than Jonathan Ive, Apple’s senior vice president of industrial design, focus groups just ensure that you create bland products. However, focus groups are one of the most low-budget and less time-consuming user research techniques, since they allow you to gather data from several people simultaneously. When you're not Apple, and you're running under short budget constraints, this surely is a very strong point in favour of focus groups.

Software Equity Group 2019 Annual Report

DevelopmentCorporate

The Software Equity Group (SEG) has published their 2019 Annual Report that analyzes 2018 software M&A transactions. The post Software Equity Group 2019 Annual Report appeared first on Development Corporate. SEG consistently publishes comprehensive, free, analytical research on M&A transactions.

Centercode User Group ‘19: Fresh Perspectives on Beta Testing

Centercode

That’s in part why the Centercode User Group is one of our favorite events of the year. User group attendees spent three days discussing Beta Testing in depth: their programs, processes, planning, and execution. It was not only the array of talent but the diversity of experience that enriched the Centercode User Group. The Centercode User Group also invited attendees to prove their test management mettle by becoming certified Customer Validation Professionals.

How we get our product just right with focus group tests

The Product Coalition

Pexels Essence of the Article: Focus group tests can give valuable customer feedback during development stage. Three factors are vital for success: It is important to set the right scenarios , the right focus group and the right insights to feed back into your backlog. One of the methods to get structured and usable feedback are focus group test. A successful focus group test leans on three core activities: 1. Select the right customers for our focus group 3.

Why are Focus Groups so Sad?

BizBash

Have you every participated in a focus group? Focus groups can be quite sad. Drab locations, boring surveys, and groups of respondents who obviously want to collect compensation and leave as soon as possible. So why aren't focus groups? Do they believe that sad focus groups work? Did you leave feeling inspired? How about gloomy? The scenery always feels tired, as if trapped in 1987. Consumers have evolved immensely in the last 20 years.

280 Group’s Top Product Management Blog Posts of 2018

280 Group

Brian Lawley, Founder of 280 Group, shares his video explaining the three crucial secrets to successful Product Management. The post 280 Group’s Top Product Management Blog Posts of 2018 appeared first on 280 Group. Our Product Management and Product Marketing blog has been sharing content and engaging readers for over a decade.

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Software Equity Group Q2 2019 SaaS M&A Update

DevelopmentCorporate

The Software Equity Group has published their second quarter 2019 SaaS M&A update. The post Software Equity Group Q2 2019 SaaS M&A Update appeared first on Development Corporate. It includes information about transaction volume, valuation multiples, and a host of other topics. Corporate Development Product Management SaaS M&A valuations 2019

UX Benchmarking to Demonstrate ROI with Kate Moran, UX Specialist at Nielsen Norman Group

UserInterviews

In our first ever live podcast episode, we chat with Kate Moran about how to demonstrate the ROI of your UX work

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Software Equity Group Q1 2019 SaaS M&A Update

DevelopmentCorporate

Software Equity Group's Q1 2019 SaaS M&A update provides insights into EV/Revenue trends. The post Software Equity Group Q1 2019 SaaS M&A Update appeared first on Development Corporate. Corporate Development Product Management