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Product managers, stop being jaded – Ipsita Basu (Senior Group Product Manager, BILL)

Mind the Product

Listen to our conversation with Ipsita Basu, Senior Group Product Manager at BILL, about rediscovering our passion for the product. In this episode, Ipsita shares practical advice for product managers looking to get out of a rut and build innovative products that customers love.

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Getting real with Jobs to Be Done – Bob Moesta (CEO & Founder, The Re-Wired Group)

Mind the Product

Read more » The post Getting real with Jobs to Be Done – Bob Moesta (CEO & Founder, The Re-Wired Group) appeared first on Mind the Product. Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach.

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AI insights from Magic Leap, Lufthansa Group, Shell Oil, Pendo and more

Mind the Product

Read more » The post AI insights from Magic Leap, Lufthansa Group, Shell Oil, Pendo and more appeared first on Mind the Product. Read on for some key takeaways from the great sessions that we attended and the people we spoke to on day one.

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Using AI in healthcare products – Tetiana Telenczak (Head of Product, Merck Group)

Mind the Product

Join us for our conversation with Tetiana Telensak, the Head of Product for Data and AI at Merck Group, who reveals how she uses AI to improve healthcare products.

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How to Get Promoted – Climbing the Product Management Ranks

today, only a scant group will move up the ranks to achieve that coveted leadership level. According to 280 Group’s Global Product Management Skills Benchmark Report, certain skills directly impact your career trajectory, and therefore, your earning potential. Double down on skills.

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Fear Is Not the Enemy: Lessons From Leading My First UX Focus Group

The Product Coalition

What leading a hybrid UX focus group taught me about app design, user feedback, and myself. Continue reading on Product Coalition »

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Making Effective Product Decisions: Tips for Deciding with Stakeholders and Dev Teams

Roman Pichler

The grid encourages you to divide the stakeholders into four groups, as I explain in more detail in my article Getting Stakeholder Engagement Right. There are four common decision rules that facilitate group decisions: Unanimity : Everyone agrees with the proposed solution and is happy to endorse it. Decide How to Decide.

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ABCs of Data Normalization for B2B Marketers

At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Well, marketers rely on this grouping to reach their goals. Why is this so essential?

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Improve Retention & Recruitment Efforts Amidst Economic Uncertainty

A large insurance provider partnered with 280 Group in response to suffering significant losses in products and profitability. “We 280 Group went above and beyond to help us transform our product management teams, and we look forward to continuing to partner with them as we evolve our business for the 21st century.”

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Product Is Hard

Speaker: Marty Cagan & KC Kern

Join us for this talk with Marty Cagan, founder of the Silicon Valley Product Group, as he explores the nature of building great products. Marty will especially focus on the critical collaboration between product management, product design, and engineering, and how strong product teams work to discover a great product.

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Product Management Excellence: Data-Driven Insights into High Performance

Speaker: Jeff Lash, VP and Group Director, Product Management, SiriusDecisions

Jeff Lash, VP and Group Director, Product Management at SiriusDecisions and recognized product management leader, will cover the four key factors uncovered in the data that drive successful product management organizations and describe some problems that a company may see when these are not done well.

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The Art of Community: Higher Logic & Vanilla Forums Super Forum!

Speaker: Keynote Speaker, Guy Kawasaki, Chief Evangelist, Canva

As Chief Evangelist at Apple and now Canva, Guy knows what it takes to unite a group of enthusiastic fans behind an organization. Join us virtually for 3 days of exciting content, 60+ sessions, networking opportunities, and much more. And, it's free to attend!

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Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

In this webinar, Tom Evans of 280 Group will share insights and lessons learned to better help you understand how to integrate strategy into your analytics discussion. This situation is exacerbated even more when product managers are faced with the immediate pressures and urgencies of rapid and iterative product development methodologies.

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Use Discovery and Delivery to Experiment Our Way to a New Normal

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Why you should not create a different “discovery” group, but use collaborative teams to discover and deliver together. How short feedback loops, managing WIP (Work in Progress) and creating small bets creates an organization-wide approach to discovery and delivery. How to see and optimize for different planning cycles.