What if Other Groups set Prices

The Product Bistro

One of the most difficult part of a product manager’s job is pricing. Too low and you don’t make enough money (or leave money on the table), too high, and the product fails to take off. Getting it just right is part alchemy, part luck, and often just a bit of a guess. There are […]. product management pricing

The competitive advantage of BPMA sponsored groups

bpma ProductHub

By Lisa Sieverts – The BPMA sponsors many different groups that provide practical educational and workshop type events. The Agile Product Open meetup is one such group that is dedicated to advancing the principles and practices of product management.

Why Are Product Managers Moving Away From Focus Groups?

The Accidental Product Manager

Focus groups are the way that product managers used to find out how customers felt about their product Image Credit: RSNY. What’s Better Than A Focus Group? Let’s all agree on just exactly what a focus group is.

Women in Product Management: Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group

280 Group

For our next installment of the Women in Product Management Series I interviewed Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group. Oftentimes I’ve been focused on roles where I sit in a core central product group that works with the broader individual product teams within the organization. Then adjusting to how the group that you engage with along the way might change.

Product Management Excellence: Data-Driven Insights into High Performance

Speaker: Jeff Lash, VP and Group Director, Product Management, SiriusDecisions

What do high performing Product Management teams do right? SiriusDecisions has conducted research into highly successful organizations, looked at the data, and identified the key characteristics that separate the top performers from everyone else.

How to ship a great app (by using target groups)

The Product Coalition

By defining who your target group is, you can focus on the users that actually use your app and through that, save time and money. Impact of defining a target group A target group is the core set of users of your app. Who is your target group?

How we get our product just right with focus group tests

The Product Coalition

Pexels Essence of the Article: Focus group tests can give valuable customer feedback during development stage. Three factors are vital for success: It is important to set the right scenarios , the right focus group and the right insights to feed back into your backlog.

Why are Focus Groups so Sad?

Generation Focus

Have you every participated in a focus group? Focus groups can be quite sad. Drab locations, boring surveys, and groups of respondents who obviously want to collect compensation and leave as soon as possible. So why aren't focus groups?

Product Love Podcast: Bob Moesta, Founder and CEO of The Re-Wired Group

ProductCraft

This week on Product Love I sat down with Bob Moesta, the founder and CEO of The Re-Wired Group. The post Product Love Podcast: Bob Moesta, Founder and CEO of The Re-Wired Group appeared first on ProductCraft by Pendo.

The 280 Group’s Top Product Management Blog Posts of 2016

280 Group

Here at the 280 Group we have been maintaining a Product Management blog for over a decade Every year we produce articles that we hope our readers find interesting and useful. The post The 280 Group’s Top Product Management Blog Posts of 2016 appeared first on 280 Group Product Management. We felt that 2016 was likely the best year yet for our Product Management Blog so we would like to share with all of you the top 10 most visited posts of the year.

Blog 137

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

In this webinar, Tom Evans of 280 Group will share insights and lessons learned to better help you understand how to integrate strategy into your analytics discussion.

Onboarding for business: How to help groups of users find success

Inside Intercom

If you sell your product to businesses and haven’t designed your onboarding to support groups of people, you’re likely asking people to complete tasks they’re not capable of or lack the permissions to do. Designing predictable steps for unpredictable groups.

280 Group’s Top Product Management Blog Posts of 2018

280 Group

Brian Lawley, Founder of 280 Group, shares his video explaining the three crucial secrets to successful Product Management. The post 280 Group’s Top Product Management Blog Posts of 2018 appeared first on 280 Group.

Blog 40

TEI 178: How to create a guided directed learning group to accelerate product management in your organization – with John Spero

Product Innovation Educators

It is a study group approach you can facilitate with a group of product people in your organization. My guest calls them Group Directed Learning experiences. It is also a tool I have been using for many years with groups. 2:55] What is a self-directed learning group?

UserTesting success story: XO Group Inc. improves the wedding planning experience

UserTesting

XO Group Inc. , a leading media and technology company with brands The Knot, The Nest and The Bump, publishes multimedia content that inspires, informs, and cheers on people as they plan for some of the biggest moments of their … The post UserTesting success story: XO Group Inc.

How to Package and Price Embedded Analytics

9Packaging Decision Framework Determining Tiers Next, group each of the features from your product roadmap (represented by dots and dotted cirlces) on the framework, suggesting possibilities for structuring your analytic enhancements. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS.

UserTesting success story: XO Group Inc. improves the wedding planning experience

UserTesting

XO Group Inc. , a leading media and technology company with brands The Knot, The Nest and The Bump, publishes multimedia content that inspires, informs, and cheers on people as they plan for some of the biggest moments of their … The post UserTesting success story: XO Group Inc.

Product Management needs to tackle objections before they are raised at steering group meetings.

All About Product Management

As a product manager I need to tackle objections before they arise at the product steering group meeting so that key decisions are made in a timely fashion. Marty Cagan The product steering group is designed to do exactly what is says on the can and that’s to give a steer to product management regarding the products direction. One way to do this is to tactfully suggest the discussion continues when the group reaches the last agenda item: any other business.

How Can Product Managers Tell Customers To Not Use Their Product?

The Accidental Product Manager

Altria Group Inc. This group may not be affected by this ad campaign. Customer Altria Group Inc. Product managers face a challenge trying to get customers to not use their product Image Credit: flickr.com/volver-avanzar !!! Every product needs a product manager.

3 Ways to Apply Lean Product Management Right Away

280 Group

280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. The post 3 Ways to Apply Lean Product Management Right Away appeared first on 280 Group Product Management.

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. The number of women in a group predicts effective problem solving abilities of the group as a whole, according to MIT, CMU and Union College research.

Featured Product Management Consultant: Leslie Bixel

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant who discusses a number of Product Management issues. The post Featured Product Management Consultant: Leslie Bixel appeared first on 280 Group Product Management.

Women in Product Management: Diana Benli, VP Product Management at Cognizant

280 Group

For our third installment of the Women in Product Management Series I interviewed Diana Benli, VP Government Programs Product Management at Cognizant in the TriZetto Healthcare Products Group.

Assessment of Individual Product Manager Skills

280 Group

In this special video, 280 Group Founder and CEO, Brian Lawley, talks with Consultant/Trainer, Bill Haines, about an invaluable system he invented. Often times at 280 Group we’ll have managers or director or VPs come to us and they’ll want to do an assessment of their team.

Prioritize Opportunities, Not Solutions

Product Talk

To simplify this process, start by grouping related opportunities using an opportunity solution tree. There is more than one way to group the same set of opportunities. You want to group similar opportunities together, but you also want to make sure they are distinct. “I

Vision 278

A Strategy Map

Roman Pichler

To put it differently, if you don’t know the business and portfolio strategy, or if these plans don’t exist, then it will be hard for you to get the product strategy right and choose, for example, the right market and target group. Maps are the Foundations on which Adventures are Built.

Making Better Use of Engineering Teams

bpma ProductHub

By Mark Littlewood – Business of Software hosted Marty Cagan, founder of Silicon Valley Product Group earlier this year in London for a talk based around the new edition of his book, Inspired: How to Make Tech Products Customers Love. He made six primary points on making better use of engineering teams. Provide Engineers with Full… Product Strategy

Featured Product Management Consultant Interview: Phil Burton

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. The post Featured Product Management Consultant Interview: Phil Burton appeared first on 280 Group Product Management.

10 tips for new leaders

Lead on Purpose

You have a group of people who have grown accustomed to doing things a certain way. Leading a new team comes with challenges. They may or may not have liked their departing manager. You may or may not have worked … Continue reading → Leadership Learning Uncategorized motivation relationships

New Product Management For Dummies Book Now Available

280 Group

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group.

Books 249

Featured Product Management Consultant: Ken Feehan

280 Group

I love jumping into a group of smart people and helping them unlock something that deep down, they already know to be true. The post Featured Product Management Consultant: Ken Feehan appeared first on 280 Group Product Management.

3 Secrets to Successful Product Management

280 Group

Brian Lawley is the CEO and Founder of 280 Group and an author of 5 best-selling books including Product Management for Dummies. The post 3 Secrets to Successful Product Management appeared first on 280 Group Product Management.

Definition of Minimum Viable Product

280 Group

Here we have Greg Cohen, author of Agile Excellence for Product Managers and Lean/Agile Product Management expert from the 280 Group staff. The post Definition of Minimum Viable Product appeared first on 280 Group Product Management.

Product Manager Salary Data in 2019

280 Group

Paysa’s recent study showing salaries at tech firms, with the range for Product Managers being $107k to $325k (which is the highest salary we at 280 Group have ever seen.). 280 Group now offers financing on training and courses for all U.S.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

3 Tests for Great Product Messaging

280 Group

For this topic we have brought in one of 280 Group’s senior consultant and trainers, Bill Haines. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

The Secret to Great Product Management

280 Group

For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework.

Forecasting – A Product Management Task

The Product Bistro

Being at the center of the organization, Product Management is the logical focal point for this activity, even though it requires input from groups outside their control. The role of Product Management brings many responsibilities, some great, some awful, and many that are just “there” One of the “there” responsibilities is forecasting.

1 Surefire Way to Get Sales Reps on Your Side

280 Group

In this video, 280 Group CEO and Founder, Brian Lawley hosts Dave Dersh, one of the best sales reps Brian has ever worked with. The post 1 Surefire Way to Get Sales Reps on Your Side appeared first on 280 Group Product Management.