Remove Consulting Remove Differentiation Remove Groups Remove Product Strategy
article thumbnail

Imbuing Product Strategy

The Product Guy

Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay]. Product management requires product strategy. These are all key questions addressed as part of product strategy. Below were what I brought to the products and how I was able to drive for quick results.

article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Amanda Ralph Product Management Consultant.

article thumbnail

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital…

The Product Coalition

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor.

article thumbnail

How we ensure alignment between sales and product

Intercom, Inc.

First, for a product to truly be considered successful, among other things it has to be: Valuable – solve a real problem people are willing to pay for. Marketable – be attractive enough to differentiate itself from competitors. Segment – what customer group does this first occur in? You need to differentiate.

article thumbnail

350: Market segmentation and product pricing – with Dan Balcauski 

Product Innovation Educators

Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. Product Tranquility , a consulting firm based in Austin, Texas. Summary of some concepts discussed for product managers. [2:05]

article thumbnail

Revenue Goals are Not Company Strategies

Mironov Consulting

  We could conceivably do this by raising prices; opening new geographic markets; expanding the current product line; building and launching a new e-commerce business alongside our enterprise CRM business; getting the ticket concession for Taylor Swift’s next tour; or inventing cold fusion to save the planet. Dwight Eisenhower