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How we ensure alignment between sales and product

Intercom, Inc.

Marketable – be attractive enough to differentiate itself from competitors. Usable – you can’t build features with no cohesive vision that need layers of solution consultants to walk every new customer through them. Segment – what customer group does this first occur in? You need to differentiate.

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Building a great sales team: How Intercom fosters and maintains its sales culture

Intercom, Inc.

This level of cross-functional cohesion isn’t just a nice-to-have for the people on your sales teams; it’s also a strategic differentiator for your business as a whole. For Sam, this is a major differentiator. “I I’ve never worked anywhere with that much cohesive support.”.

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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

Hopefully, you have something that differentiates your product from the rest of the pack, but the amount of money you can charge is typically limited by the competitive price points in your space. And this is where things get really interesting… Your set of competitors is determined by your positioning.

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350: Market segmentation and product pricing – with Dan Balcauski 

Product Innovation Educators

What product managers need to know about positioning products to create value. Product Tranquility , a consulting firm based in Austin, Texas. Product strategy is about orienting the company toward the problems you’ll solve and how solving those problems for customers will positively impact the business. [4:07]

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Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

Use churn surveys and cancellation emails to learn why users churn and identify unsuitable user groups. They’re also called exclusionary personas, and they’re a collection of the needs, values, and behaviors of individuals that differentiate them from your ideal customer. Negative persona vs. Negative buyer persona.

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Disruptive Product Development – Jenine Lurie

Mind the Product

Jenine Lurie is Founder and Lead Strategist at Disruptive Experience, a New York based design consultancy that applies unique user-centered design strategies to create intuitive and delightful experiences that connect people to products. There really isn’t a lot of differentiation between insurance companies in terms of products offered.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

As a result of my participation in the product mentorship program I expect to spend the majority of my time in the rest of 2017 doing strategic work, such as product marketing, positioning, pricing, packaging, competitive differentiation (offensive and defensive), customer segmentation, and so on. About Julian Dunn. Jeremy Horn.