Mixpanel

JULY 27, 2020

Though the term often brings to mind SaaS heavyweights like Slack, Atlassian and Shopify, the principles at its core are quite simple: Product-led growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. Most companies can pinpoint this.

Research Software 85

Research Software User Testing Onboarding KPIs Product Research 85

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. This gives you the ability to gather customer feedback which is essentially qualitative market research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Innovatemap

APRIL 23, 2021

We are experts in digital product research, branding, marketing and design, so we are naturally marketing people, too. Innovatemap is a digital product agency which means we come to the table with a number of skills offered individually by other people and businesses, like freelancers, consultants, marketing agencies and development firms.

Research Software 52

Research Software Product Research Customer Experience User Testing 52

The Product Coalition

SEPTEMBER 3, 2019

The Nielsen Norman Group are one of the leading UX consultancies and researchers, sharing best practices around the world. 1/5 Empathy Mapping - Using research of one user, identifying what they say, think, feel and do. UT is validating the solution. Overall, this was one of the most well-executed workshops I’ve seen.

User Testing 60

User Testing UX Product Research Technical Review 60

ProductPlan

JANUARY 17, 2023

Can’t I just use my knowledge of the customer’s domain to create create solutions to their problems?” That’s why I never rely on market research. What Jobs and Ford both understood is that asking customers what they want, asking them for the solution itself, can lead you down the wrong path. question obvious.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Intercom, Inc.

SEPTEMBER 15, 2022

But historically, our communication technology has been mostly text-based. And when typing a message, there is a lot more room for ambiguity and misunderstanding, even when the interlocutors know each other well. Tomoko Yokoi, researcher and advisor in digital transformations at the IMD Business School in Switzerland.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

DISQO

JUNE 30, 2017

I asked three experienced product leaders and consultants who have all had to confront eager executives about bad product ideas for their best advice on how to navigate these difficult conversations effectively. She had a client that had invested months of engineering time into an idea that she didn’t believe their users needed.

Weak Development Team 53

Weak Development Team Product Research User Testing Customer Feedback 53

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Providing a better platform for long-term strategic planning. Product Lifecycle vs. BCG Matrix.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

DISQO

JUNE 30, 2017

I asked three experienced product leaders and consultants who have all had to confront eager executives about bad product ideas for their best advice on how to navigate these difficult conversations effectively. She had a client that had invested months of engineering time into an idea that she didn’t believe their users needed.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

DISQO

JUNE 30, 2017

I asked three experienced product leaders and consultants who have all had to confront eager executives about bad product ideas for their best advice on how to navigate these difficult conversations effectively. She had a client that had invested months of engineering time into an idea that she didn’t believe their users needed.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

Business of Software Conference

OCTOBER 11, 2023

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Business of Software Conference

AUGUST 30, 2019

After this talk, you’ll understand how the ‘jobs-to-be-done’ theory helps SaaS companies create effective positioning — and a proven, step-by-step process for uncovering your best customers’ ‘job-to-be-done’ Video, Slides, and Transcript below. So messaging is really how you feel fuel for the race. (

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” (Kim Garst, Marketing Thought Leader).

User Testing 127

User Testing Research Software User Friction Customer Experience 127

Intercom, Inc.

JUNE 8, 2021

The pandemic has transformed the way we do business and build relationships with customers – highlighting the need for digital-first solutions and personalized, conversational messaging. Conversational support is the modern way to provide efficient, personal support at scale via messaging-based, context-rich interactions.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Intercom, Inc.

OCTOBER 29, 2020

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. Then, I moved to Intuit and worked there for 14 years.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Gainsight

NOVEMBER 18, 2019

As more B2B companies make CX a priority, it becomes harder to differentiate—unless you are continuously evolving and maturing your programs. As a customer experience consulting firm , we regularly talk with stakeholders who thirst for a greater impact from their CX programs. Read the rest of our CX series.

B2B 8

B2B Customer Experience Data Visualization Feedback Software 8

eG Innovations

AUGUST 3, 2021

Understanding the most common issues and how to troubleshoot them like slow logons, slow app/desktop sessions, connectivity issues, and more. Understanding the most common issues and how to troubleshoot them like slow logons, slow app/desktop sessions, connectivity issues, and more. Questions & Answers.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Reporting Tools 52

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

The Product Coalition

FEBRUARY 26, 2022

To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space. One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role.

User Testing 168

User Testing Weak Development Team Customer Experience Customer Feedback 168

UX Studio: Product Management

MARCH 31, 2019

What differentiates San Francisco UX/UI agencies form the rest (if anything). Make your first message short, but include the necessary information: The name and website URL of your product. We call it UXfol.io, a UX portfolio platform for designers. Something your customers will love. The reason you want to hire a UX agency.

UX 65

UX User Testing Technical Review Development Team Review 65

Business of Software Conference

JANUARY 16, 2020

Sometimes it takes a system design engineer and some cat gifs to really help you see what you’re doing and this funny and informative talk from Boston in 2019 has both! Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? The research on this is kind of interesting.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

MARCH 19, 2020

Coaches, not consultants. Like I said, fairly enterprise-oriented software companies like Notion have super fans. When I began to research other online communities, I spoke to the first community manager at YouTube, at SoundCloud, at Medium. What follows is a lightly edited transcript of the episode. Catching up.

Customer Experience 37

Customer Experience User Testing Customer Feedback Research Software 37