UX Planet

FEBRUARY 21, 2024

I’m sharing my insights and surprising parallels that I encountered during the courses on Systemic Design and Designing Resilient Regenerative Systems. It was a really insightful and encouraging journey through complex systems! Systemic design I’ll not go into details on what systemic design is.

Research Software 72

Research Software Feedback Software Government Differentiation 72

Userpilot

JANUARY 23, 2024

Conduct deep market research through surveys and interviews to understand customer preferences and market trends. Create a clear product positioning statement that focuses on your target audience, your product’s unique value, its differentiation, and the key benefits it delivers. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Userpilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

Feedback Software 96

Feedback Software Analytic Tools Research Software Data Visualization 96

Intercom, Inc.

JUNE 19, 2018

The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Using customer support to drive loyalty, engagement and revenue.

Reporting Tools 216

Reporting Tools Research Software User Testing Customer Experience 216

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right.

Feedback Software 97

Feedback Software Research Software User Testing Analytic Tools 97

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. This analysis isn’t exclusive to SaaS; the principle applies when analyzing physical attributes for hardware products. For example, Slack needs instant messaging to be called a collaboration app.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Weak Development Team 92

Userpilot

FEBRUARY 25, 2024

In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. Customer can experience friction at all stages of their lifecycle , for example, when researching the product, during the sign-up and onboarding , when using the product, or while trying to access support.

Data Visualization 87

Data Visualization Analytic Tools Research Software User Friction 87

Userpilot

JANUARY 9, 2023

How can you implement your first micromarketing campaign strategy in your SaaS? To create a micromarketing campaign, you must first conduct extensive market research. What will your positioning and messaging strategy be? This approach evolved more recently to reach a targeted group with a personalized message.

Research Software 90

Research Software User Testing Strategy Customer Experience 90

Intercom, Inc.

SEPTEMBER 21, 2022

“These technologies may have helped businesses scale, but it sent relationships that customers had with businesses back to the dark ages” To deal with this scale, a new generation of technology companies emerged introducing ticketing systems and concepts like “do-not-reply” emails. Which grows loyalty….

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

OCTOBER 27, 2022

Looking for the best customer feedback tool for your SaaS company? There are plenty of solutions for customer feedback on review sites, but they don’t make the choice any easier. As of now, the best customer feedback tools in the SaaS market are Userpilot, Appcues, Userguiding, Pendo, and Chameleon.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Research Software 52

Userpilot

OCTOBER 27, 2022

Looking for the best customer experience management tool for your SaaS company? There are plenty of solutions for customer experience management on review sites, but they don’t make the choice any easier. This tool can help you track in-app interactions and collect user data so you can act on it. GET A DEMO.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Intercom, Inc.

MARCH 28, 2022

While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

SEPTEMBER 14, 2023

The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences. Marketing professionals often have the skills necessary to conduct market research to obtain valid data.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. There are numerous tools in the market that can help you segment customers based on their needs. The 3 best tools are Userpilot , Baremetrics, and Segment. Price-focused segment.

Data Visualization 97

Data Visualization Feedback Software Research Software Analytic Tools 97

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Revulytics

DECEMBER 12, 2019

It is no surprise that we talk a lot about software usage analytics , but I thought it would be interesting to take a look and see what industry analysts are saying, too. The “SaaSification of software” is also leading on-premise software vendors to leverage software usage analytics to drive decisions.

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the prelaunch stage, their task is to carry out market and customer research. On the one hand, they deal with market research and messaging just like the marketing team.

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Alchemer Mobile

JULY 16, 2019

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, and a 76 percent increase in app usage. Scenario 3: Using futuristic technology can pay handsomely.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Indicative

JANUARY 13, 2021

The Customer Data Platform market is no exception. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. Leading CDP platforms and how to choose one. Implementing a CDP platform.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Building user personas helps the entire team better understand user needs and build solutions that satisfy them well. Discover solutions through user research. Interested?

Feedback Software 93

Feedback Software Research Software Analytic Tools User Testing 93

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Once the update or feature is out, announce it using multiple channels like in-app communications or email. Use in-app surveys to collect feedback on product performance and ideas on how to improve it. What is product success in SaaS?

Feedback Software 95

Feedback Software Research Software Product Research User Testing 95

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Successful product positioning requires researching the competitors and analyzing their position, identifying the needs of the customers, and formulation of clear positioning statements.

Research Software 97

Research Software Feedback Software Analytic Tools Positioning 97

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. User personas , which target the person using your app, are designed to represent your users’ JTBDs, responsibilities, and goals.

Research Software 94

Research Software User Testing Analytic Tools Feedback Software 94

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. It should also give you tools to measure progress. Instead of using data and evidence, many teams rely solely on solutions and untested assumptions. As companies scale, they often cannot satisfy customer needs equally well.

Feedback Software 93

Feedback Software Analytic Tools Product Research User Testing 93

Userpilot

JANUARY 16, 2024

A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 94

ChatGPT Data Visualization Onboarding KPIs Research Software 94

Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. What is pricing research? What is product monetization?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. What is a product manager?

Feedback Software 70

Feedback Software Analytic Tools Research Software User Testing 70

Userpilot

SEPTEMBER 18, 2023

Well, let's understand the unique roles of PM and GM in the context of SaaS businesses. TL;DR Product Marketing focuses on establishing the positioning and fit of a product in the market by understanding the target audience through extensive customer research. You'll always need specialized software to do your job well.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

UX Studio

JUNE 30, 2023

We deliver impactful, user-friend, and unique solutions for ambitious ideas. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? Building a funnel starts with customer research to identify their needs and pain points , using tools like product analytics, surveys, and interviews. Regularly gather customer feedback, for example, via in-app surveys , to enhance their experience and retain them.

Analytic Tools 88

Analytic Tools Data Visualization Research Software Onboarding KPIs 88

Userpilot

SEPTEMBER 14, 2023

To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. You normally use customer discovery questions as a part of the initial market and customer research. or ‘What do you dislike about the solutions you’ve already tried?’

Product Research 85

Product Research Customer Feedback Data Visualization User Testing 85

The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” (Kim Garst, Marketing Thought Leader).

User Testing 130

User Testing Research Software User Friction Customer Experience 130

Userpilot

JANUARY 31, 2023

In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Let’s dive straight into it!

Customer Experience 90

Customer Experience Analytic Tools User Testing Customer Feedback 90

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. That is why you want to approach SaaS growth by focusing on what sticks with customers and what can multiply. Let’s g(r)o(w)! ?

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52