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Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

A buyer persona refers to a potential decision-maker, perhaps someone in charge of a company’s acquisition or accounting, who decides against purchasing your product. Often used interchangeably, “negative personas” and “negative buyer personas” refer to different sides of the same concept.

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A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

The most successful businesses realize this and work hard to continually protect their strategic position. Hamilton published this work in 2016 after a career of working with over 200 clients as a strategy consultant, including Netflix, Spotify, and Adobe. Counter-positioning. Switching costs.

Strategy 212
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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

Your buyers will use your competitors as a frame of reference. Hopefully, you have something that differentiates your product from the rest of the pack, but the amount of money you can charge is typically limited by the competitive price points in your space. We could position PricingSaaS as a page change detector.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

Winning can be defined in a number of ways, but generally refers to being the dominant player in your product category, with the right level of skills in order to execute successfully within that category. consulting engineer, helping customers implement Chef’s products. About Julian Dunn. More About The Product Mentor.

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Customer Experience Management (CXM): What Is It and Why It Matters [+ Tips To Get It Right]

Userpilot

Customer experience management can be a big differentiator for SaaS businesses. How customer experience management can influence the first impression and the anchoring bias in a positive way. How customer experience management can influence the confirmation bias in a positive way. Table of Contents.

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What Is Business Operations & Strategy (BizOps)?

PMLesson's Ace the PM Interview

A role in BizOps gives candidates a uniquely influential position at a company. In addition, many find BizOps positions to be highly rewarding and engaging. BizOps Largely Consists of Project-Based Work The role of a business operations manager is typically used interchangeably with that of strategy consultants.