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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski.

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344: State of product management performance in 2021 – with Greg Geracie

Product Innovation Educators

Returning with us is Greg Geracie the CEO of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. The study researches the factors that differentiate successful product teams from the rest of the pack. 4% in education.

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Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

Use churn surveys and cancellation emails to learn why users churn and identify unsuitable user groups. They’re also called exclusionary personas, and they’re a collection of the needs, values, and behaviors of individuals that differentiate them from your ideal customer. Use cancellation surveys to collect more data.

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5 Truths of Building a Product Launch Strategy

Amplitude

Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product. Positioning starts with understanding the target audience(s) for your product. Is it to generate additional revenue from existing markets?

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Product Lifecycle Marketing 101: What Is It, the 5 Stages, and Marketing Strategies for Each Stage

Userpilot

Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition. Named after the Boston Consulting Group, the BCG Matrix is a model that classes a product according to its growth rate and market share. Create NPS surveys code-free.

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Customer Experience Management (CXM): What Is It and Why It Matters [+ Tips To Get It Right]

Userpilot

Customer experience management can be a big differentiator for SaaS businesses. How customer experience management can influence the first impression and the anchoring bias in a positive way. How customer experience management can influence the confirmation bias in a positive way. Table of Contents.

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Major Takeaways: You can’t help others if you’re not in a position to help yourself. ONE Powerful Word That Can Transform Your Customer Relationships with the incredible Nils Vinje, Founder and CEO at Glide Consulting and 30 Day Leadership. You must ensure that the differentiation is clear.