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Product-Led Growth Is a Misleading Name

The Product Coalition

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. That’s the whole reason VCs invest in startups.

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Building a Multi-Dimensional Roadmap

The Product Coalition

As a product leader who is creating this roadmap, you need to treat it as a compass and plan not only for your team and the technology team but rather as the direction that the entire company needs to go in. So, having a great platform but poor content won’t really help them. if you fail, what would you have done wrong?

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Make New Product Features Stick

The Product Guy

Guest Post by: David Parmelee, Digital Strategy Consultant. This is more likely to work for a mobile app for consumers than for a desktop application for enterprise. In other words, consider new features to be a bad idea until your organization has researched the need for them and validated that the users will need them.

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How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Some stakeholders need to see the effects on the team to really appreciate the value, which is where design sprints come into play. When new to a project or team, conduct key stakeholder interviews. This free-to-download bundle contains the following resources: Benchmarking 101 [ebook]. ” Sell the value of UX.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

So they created a software that provides control, visibility, and payment methods for corporate finance teams. Instead, focus on fostering a culture of communication and feedback loops between the team. He really fosters innovation and humility as a team player – aspects that were important to me. Nico: Correct.

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5 User Pitfalls to Avoid

The Product Guy

Guest Post by: David Parmelee, Digital Strategy Consultant. A software product could overemphasize a feature that its own team just wanted to build. Teams working on products for consumers can recruit survey participants or interviewees online by running ads on their social media channels or ordering results from a survey panel.

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Q&A with Steve Johnson, VP of Products, Pragmatic Institute

Revulytics

Often, product management teams are trying to do too much. When I talk with executive teams, it’s clear what keeps them up at night. Selling more is a sales issue, and building is a development issue, and planning is somebody else’s problem. Walking back commitments the sales team made. I’m busy enough already.